5 Steps to Conversion Mastery
🚀 Increase Conversions with a 5-Step Customer Journey Analysis
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In this newsletter, you’ll find
📈 How to Increase Conversions with a 5-Step Customer Journey Analysis
📉 Gartner Survey: Marketing Budgets Drop to 7.7% of Revenue in 2024
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CUSTOMER JOURNEY
📈 How to Increase Conversions with a 5-Step Customer Journey Analysis
In
Insights from Search Engine Journal
Understanding your customer’s journey is crucial to creating websites and marketing campaigns that convert. But how do you track it, and what should you focus on to boost profits and ROI? Here’s a comprehensive guide to help you map out the customer journey and make informed decisions.
1. Analyze How Users Are Exposed to Your Site
Start by using first-touch attribution to track the initial channel that brought users to your site. This helps you understand the value of each channel in generating initial exposure.
Why it works:
First-Touch Attribution: Credits the first interaction, highlighting the importance of channels that drive initial interest.
Last-Touch Attribution: Credits the last interaction, often over-valuing end-funnel channels.
Multi-Touch Attribution: Distributes credit across the journey, providing a detailed view of each channel's role.
2. Assess the Likelihood of a Session Converting
Evaluate conversion rates based on the first and last interactions. This helps identify the impact of early-journey marketing efforts.
Why it works: