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In this newsletter, youβll find,
π Boosting Email Conversions: Lessons from a 7-Figure Health Brand
π How Brands Can Thrive in a Gen Z World
π The Effectiveness of Upsells and Cross-Sells in 2024
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π Boosting Email Conversions: Lessons from a 7-Figure Health Brand
Insights from Tobi Chapman
What if you could increase email conversions by 68% in 47 days? Here's how you can avoid common pitfalls and supercharge your email marketing:
π§ Top Common Email Mistakes
Mistake #1: Overlapping Customer Journeys
Confusing Multiple Emails: Incorrect flow filters cause subscribers to receive multiple emails at once, creating confusion.
Disjointed Experiences: Lack of exclusion properties results in subscribers receiving both flow and campaign emails, leading to a disjointed experience.
Mistake #2: Not Splitting Flows by Buyer Status