Abandoned Cart Emails Abandoned Too?
🚀 Why Your Abandoned Cart Emails Fail!
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When YOUR customers turn into YOUR brand ambassadors 🎉😅
In this newsletter, you will find:
🧐Abandoned Cart Emails Abandoned Too?
🎢 Re-Ad-just Your Strategy: Steering Clear of Ad Overload
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🧐ABANDONED CART EMAIL ABANDONED TOO?
Cart Abandonment is normal, especially with most users having the attention span of a goldfish. Thus we dove deep into the win-back emails of various DTC brands and found these 5 mistakes because of which Abandoned Cart Emails get Abandoned too:
🤨Same Old Personalization
Remember when seeing your name in an email felt like getting a letter from Hogwarts? Well, those days are as outdated as a floppy disk.
Beyond the Name: Instead of just using the first name, focus on the customer's behavior and navigation on your website. Where did they drop off? What product were they looking at? Lead with this information.
Heatmap Hints: Use a heatmap of each page to analyze where people click and when they drop off. You can gather an estimate of this information through the average scroll rate and clicks data.
Personalization is more than just a name—it's about understanding and responding to your customer's behavior.
🙄Emoji Overload
Emojis can add a touch of personality to your emails, but too much of a good thing can turn sour.
Emoji Economy: While emojis can make your emails more relatable, using them excessively can make your emails look spammy. Choose the right emojis that actually relate to the topic.
Study the Stats: A study showed that emails with emojis in their subject lines saw a slightly lower-than-average open rate. Use them smartly!
Emojis are like spices 🌶️—use them wisely to add flavor, not overwhelm.
😑Free Shipping Fiasco
Free shipping is as common these days as cat videos on the internet. But is it still a strong enough catnip to lure back customers?
Beyond Free Shipping: The average open rate for cart recovery email subject lines offering free shipping is less than 39%, below the standard, so go beyond it.
High Perceived Value: high perceived value is the game. For example, "Save $25 on your next order" might be more appealing than "Free Shipping".
Free shipping is old news. Offer incentives that truly resonate with your customers.
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