Acquire, Retain, Repeat!
🚀 Debunking the myth of “Retention is the New Acquisition”
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In this newsletter you’ll find:
👀 Debunking the "Retention is the New Acquisition" Myth: A Holistic Approach
⚡ Boosting Merchant ROI: Shopify Audiences for Marketers
💥 Mistral AI's Game-Changing Moves in AI: Mistral Large and Le Chat
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THE DUALITY OF GROWTH
👀 Debunking the "Retention is the New Acquisition" Myth: A Holistic Approach
Insights from Tobi Chapman and Chew on This
The mantra "retention is the new acquisition" has been echoing through the marketing corridors, but let's set the record straight: it's a misleading oversimplification. The truth is, that acquisition and retention are two sides of the same coin, intricately linked and equally important. Here's why:
🔄 Acquisition & Retention: A Symbiotic Relationship
Without driving high-quality traffic to your site, your pool of potentially loyal customers doesn't exist. Conversely, without a strategy to keep those customers coming back, your acquisition efforts are merely a revolving door. Here's how to bridge the gap and leverage your retention channels to understand your customers' motivations, preferences, and expectations:
Mining Reviews & Group Forums: Gain insights into what your customers genuinely think about your products.