Howdy Readers 🥰Â
My dog ate the campaign!
In this newsletter you will find:
🙌 Ads That Never Fail : TikTok Creative Strategy 2024
💪 Leveraging Offline Conversions to Enhance Google Ads Campaigns
🩺 Diagnosing Traffic Drops with Underused Google Search Console Reports
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TIKTOK ADS
🙌 Ads That Never Fail : TikTok Creative Strategy 2024
Insights from Deividas Tokaris
TikTok advertising in 2024 demands a departure from traditional Facebook-centric approaches. TikTok's unique user behavior patterns underscore the necessity for bespoke creative strategies tailored to its platform. To avoid the pitfalls that many advertisers face when recycling Facebook creatives, it's crucial to embrace TikTok's culture fully.
Core Strategies for Sustainable Impact
Embrace TikTok Trends: Stay abreast of current trends and creatively incorporate them into your content to ensure relevance and engagement.
Engage Native UGC Creators: Collaborate with native TikTok users to produce User Generated Content that feels genuine and captures the platform's spirit. You can do this easily with the minisocial, just as top brands including  Plant People, GreenPan, immi, AdoreMe and more are doing, so go on get started now and get 15% off your first campaign.
Foster Community Through Hashtags: Utilize strategic hashtags to build a community around your brand, encouraging user interaction and content creation.
Creative Lifespan & Iteration Insights
Focus on the Hook: Invest 80% of your creative resources in crafting an attention-grabbing hook. With an average watch time of just 1.5 seconds, the initial impact is critical.
Iterate Winning Concepts: Don't settle for a single successful ad. Iterate your top performers at least 50 times, focusing on easily