Howdy Readers๐ฅฐ
Thought it was 'Fix-it Felix,' but it's more like 'Wreck-it Ralph' ๐ ๏ธ๐ย
In this newsletter, you will find:
๐ปSnapchat's Unveiling What Gen Z Really Wants from Brands
๐คฉAmazing Growth with Amazon Influencer
How reimbursing Micro-Influencers for their Amazon purchases has helped brands 5X revenue in 2 months after new product launches.
Stack Influence helps brands drive guaranteed external traffic by sending free products to Micro-Influencers and automating collaborations.
Their fully managed platform boosts sales immediately on a new product launch. This generates instant momentum for your listing and gains your favorability with the Amazon algorithm. With Stack Influence, brands have turned new launches into 6-figure listings in 2 months.
Drive success with over 11M+ Micro-Influencers. Sign up now and pay them only with products!
๐คฉAMAZING GROWTH WITH AMAZON INFLUENCER
Today Amazon is one of the greatest channels for brands to reach a wider audience and make their mark in the eCommerce world. Most brands on Amazon though are not leveraging the most from all the things the platform has to offer! Especially in terms of the influence they can create as a brand.
The biggest mistake they make is focusing only on one type of influencer on Amazon. Hereโs why:
Amazon values when you direct traffic from outside its platform straight to your store or product listings. This strategy is appreciated and rewarded by Amazon's algorithm.
If you solely concentrate on influencers with storefronts, they first attract traffic to their own storefront and then to your store. While this can generate sales, you miss out on the numerous benefits that come from directing traffic directly to your listings from external sources like blogs and YouTube videos.
So here are a few Amazon influencer strategies that proved to work beyond the conventional storefront-only approach.
Shine in Amazon Influencer Blogsย
Getting your brand featured in Amazon Influencer Blog Posts can be a game-changer.
Diverse Blog Posts: From Top Lists to How-To Articles, there's a wide array of posts to feature in.
High Visibility: These posts are found and read online, appearing on popular blog aggregators, enhancing your reach.
Traffic Booster: These posts are often the last stop before a purchase, driving crucial external traffic to Amazon for SEO benefits.
In essence, featuring in Amazon Influencer Blog Posts can boost your brand's visibility, reach, and traffic on Amazon.
Captivate with Advertorial Style Reviews
When seeking product reviews, opt for an Advertorial style where you can guide the narrative.
Engaging Headlines: Request headlines that are engaging and click-worthy, like "The $30 Kitchen Gadget That Changed My Life" or "This $25 Amazon Find Transformed How I Garden".
Pre-staging: You want your review to sound like the influencer found the best solution ever. This pre-staging can make your product seem like the perfect answer to a problem.
Micro-Influencer Magic: You can work with Micro-Influencers and still achieve Mega-Influencer reach with Stack Influence and their 11+ Micro-Influencers that can 5X Amazon growth! Sign up now and pay them with just your product.
In a nutshell, Advertorial style reviews with engaging headlines can make your product stand out, and working with Micro-Influencers can help you reach a wider audience. It's a win-win strategy!
Star in Evergreen Amazon Influencer Videosย
Getting featured in evergreen Amazon Influencer YouTube videos can be a major boost for your brand.
Variety of Videos: From Top Lists to How-To Videos, there's a wide range of video types where your product can shine.
Visibility and Reach: These videos get found and watched, dominating search results and YouTube-suggested videos.
Driving Traffic: These videos are often the last stop before a purchase, driving crucial external traffic to Amazon for SEO benefits.
In short, starri