Attract Customers like Magnets
More to the funnel More to conversion!
Howdy Readers🥰
✂️ When reality cuts your creative dreams... At least our "tips" never disappoint!
In this newsletter, you will find:
⭐Evaluate your Online Brand influence using Moz's "Brand Authority"
🔥5 customer-powered lead magnets to sell 3x more!
⚓X’s Algorithm Analysis and TikTok’s New EU Commandments
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⭐Evaluate your Online Brand influence using Moz's "Brand Authority"
Moz has recently introduced a feature called Brand Authority that will help you rate a brand’s online authority on a scale of 1-100, along with a visual differentiation between brands.
This feature is currently live on the Moz Pro SEO toolset and the Moz API, under the Domain Overview.
Why it matters:
Search Intent + Search Volume = Brand Authority
By merging Moz's expertise in search intent and search volume, Brand Authority computes a score that represents the overall potency of a website's branded search phrases.
Why you should care:
Beyond the traditional metrics: Brand Authority seeks to go beyond traditional metrics like NPS(net promoter score), the share of voice, and sentiment analysis used by search marketers, aiming to encompass brand awareness prior to the search and purchasing process.
How can it help SEOs, PR, or other marketers:
Moz customers can analyze their marketing deficiencies to optimize ROI, ascertain
The actual worth of sales opportunities and potential acquisition prospects, while
evaluating the genuine impact of media outlets that feature their content.
Here's what you need to know:
Currently confined to US data only: Moz plans to add more regional data in 2024, but right now, only US data is accessible to users.
Bi-monthly data refreshment: