Being Fast Doesn’t Always Sell
🚀Why Fast Sites Still Lose Revenue During BFCM
Howdy Readers 🥰
In this newsletter, you’ll find:
📉 Why Fast Sites Still Lose Revenue During BFCM
🔍 Introducing Lead IQ & Enhanced Account IQ for Sales Navigator
🛑 WhatsApp’s New Controls & Threads’ Updates to Win Back Users
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📉 Why Fast Sites Still Lose Revenue During BFCM
Black Friday and Cyber Monday (BFCM) are high-pressure events where even the fastest websites can lose revenue if deeper issues like scalability, customer trust, and frictionless shopping aren’t addressed. Here’s how to optimize your site for peak performance during BFCM and avoid leaving money on the table.
1. Real-Time Traffic Segmentation: Segment visitors into tiers—prioritize bandwidth for high-value customers (e.g., those with active carts) and redirect casual browsers to less resource-intensive servers.
How to do it: Use CDN services like Cloudways to assign priority traffic rules, try it for free here. Set up geographic load balancing with tools like AWS Elastic Load Balancer to ensure no server gets overloaded.
2. Dynamic Personalization in Product Discovery: Replace static product pages with grids that adjust based on user activity. Show tailored recommendations, like additional discounted items, in real time.
How to do it: Use recommendation engines like Algolia Recommend or build simple queries in your CMS to display related products dynamically. Track behavior with Google Tag Manager to refine suggestions.
3. Predictive Inventory Management: Prevent overselling by forecasting demand and displaying dynamic stock levels like “Only 3 left” or “72% sold.”
How to do it: Analyze historical sales data with tools like Google Sheets or Python’s Prophet library for time-series forecasting. Use APIs from Shopify or Magento to automate stock updates on your site.
4. Preemptive Load Distribution: Distribute traffic geographically and by demand hotspots to prevent server crashes. For example, allocate extra resources to regions expecting higher sales.
How to do it: Configure auto-scaling groups on AWS or Azure to spin up servers as demand grows. Use DNS routing tools like AWS Route 53 to direct traffic to region-specific servers and reduce latency.
During BFCM, speed isn’t enough. Scalability, personalization, and efficient resource allocation are key to handling traffic and driving conversions. For hassle-free scaling, platforms like Cloudways offer advanced tools to keep your site performing at its best.
🔍 Introducing Lead IQ & Enhanced Account IQ for Sales Navigator
Insights from LinkedIn
Navigating complex buying committees just got simpler. With Lead IQ and an enhanced Account IQ, LinkedIn Sales Navigator is revolutionizing B2B sales by delivering real-time, AI-powered insights to help sellers build trust and close deals faster.
The Breakdown:
Elevate Engagement with Lead IQ: Lead IQ condenses LinkedIn data into actionable summaries of your lead’s role, achievements, and interests. Use it to craft tailored outreach, save hours of research, and prepare for meetings—even with unexpected attendees.
Gain Deep Business Insights with Enhanced Account IQ: Account IQ now provides personalized insights into target accounts, helping sellers align their solutions with specific business needs. This enhanced tool streamlines research and account planning, enabling deeper conversations and stronger customer relationships.
Overcome Decision-Making Hurdles: With an average of 11 decision-makers per B2B sale, building trust is essential. Lead IQ and Account IQ offer a dynamic duo of tools to reduce indecision and engage buying committees effectively by addressing their priorities directly.
Seamless Integration Across Teams: From business development to leadership, these tools unify efforts with insightful data to boost productivity and elevate every interaction. Available now for Advanced and Advanced Plus Sales Navigator users.
Lead IQ and Account IQ embody LinkedIn’s vision of AI-powered selling. By providing actionable insights in seconds, these tools free up sellers to focus on meaningful conversations, making Sales Navigator the ultimate AI partner in B2B sales.
🛑 WhatsApp’s New Controls & Threads’ Updates to Win Back Users
Insights from Social Media Today and Tech Crunch
Meta is reshaping the experience on two major platforms: WhatsApp, to manage business spam, and Threads, to address creator concerns. Both updates aim to refine user experience and align with feedback.
The Breakdown:
1. WhatsApp Tackles Business Spam: WhatsApp Business users now have options to unsubscribe from specific message categories (e.g., marketing or offers) without blocking businesses entirely. New controls like “stop/resume” and “interested/not interested” are being tested globally.
This granular control mirrors email unsubscribe features, addressing long-standing concerns about spam. Businesses can still send essential updates like order statuses, but marketing messages will now respect user preferences.
2. Threads Adjusts to Creator Feedback: Responding to criticism and competition from Bluesky, Threads is shifting its ranking algorithm to prioritize posts from followed accounts over AI-recommended content. The update aims to help users grow audiences but may reduce overall engagement.
While “Following” remains secondary to the “For You” feed, Meta is exploring a balance to enhance both connected and unconnected reach.
Meta’s dual updates signal its commitment to addressing user concerns across platforms. WhatsApp’s granular message controls offer relief from spam, while Threads’ ranking tweaks attempt to restore its appeal to creators and users seeking meaningful engagement. Both moves aim to refine their platforms without compromising their core monetization strategies.
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