Howdy Readersπ₯°Β
feeling like a word wizard π
In this newsletter, you will find:
π High-Performance Meta Video Ad Templates
π΅οΈ Decoding Google's Search Generative Experience: Impact on Organic Traffic
π X's User Engagement Drop and Targeting Premium Subscribers
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META AD TEMPLATES UNVEILED
π High-Performance Meta Video Ad Templates
Insights from Jake Abrams
After extensive analysis of top-performing Meta video ads by Jake Abrams, a few distinctive and effective templates have emerged as winners. Each follows a unique structure, designed to engage, persuade, and convert viewers. Let's delve into the anatomy of these templates and how they can amplify your advertising efforts.
1. The Enemy / Failed Solution Template
Purpose: To contrast your product with inferior solutions.
Structure:
Start with a hook that highlights the failed solution or enemy.
Detail the problem and agitate it to emphasize pain points.
Introduce your product as the superior solution.
Explain what sets it apart and leads to the desired outcome.
End with a compelling call-to-action (CTA).
Stats: Ads using this narrative have seen a 25% higher engagement rate.
2. The PAS (Problem, Agitate, Solution) Template
Purpose: To heighten the problem's urgency before offering your product as the solution.
Structure: