BFCM Deals That Convert
🚀 Run Ads that convert this BFCM
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BFCM
🚀 BFCM Deals That Convert
Insights form Luis Camacho
As Black Friday/Cyber Monday (BFCM) approaches, brands will be scrambling to create high-performing ads. But success in this season is more than just slapping discounts on flashy visuals. Here are advanced strategies that make BFCM ads stand out and convert at a high rate.
1. Direct Headlines Paired with Bold Numbers
Clarity is king. A headline like “Biggest Sale of the Year” directly communicates urgency and leaves no ambiguity. Pair this with bold discount numbers for instant impact—whether it’s “50% Off” or “Buy One Get One Free,” clear communication of the offer is key. In the fast-paced BFCM environment, shoppers won’t spend time decoding a complex message.
Actionable Tip: Test different headlines and bold numbers to see which maximizes click-through rates. Consistency in messaging across platforms is crucial for reinforcing the urgency.
2. Scarcity Tactics to Create FOMO
Time-limited or “Last Chance” offers tap directly into the scarcity principle, leveraging the fear of missing out (FOMO) to push shoppers to act. During BFCM, when customers are already in a buying mindset, scarcity can be a potent psychological tool. The trick is to amplify this with visual or verbal cues like countdown timers or phrases like “Final Day to Save!”
Actionable Tip: Implement countdown timers not only in ads but also on landing pages. This creates a seamless experience, keeping the urgency front and center.
3. Visual Contrast to Grab Attention
High-contrast visuals—like a bold red or neon banner—grab attention immediately, especially when competing for visibility during BFCM. The colors should enhance, not overpower, your message. Use contrast strategically to direct focus toward key elements of your ad, like the discount offer or the product image.
Actionable Tip: Use A/B testing with different color schemes to understand which visual combinations drive the most engagement.
4. Offer Variety to Appeal to Broader Audiences
Instead of focusing on a single product or offer, showcase multiple deals within one ad. This helps capture the attention of a broader audience, especially during BFCM when shoppers are looking for diverse deals. Providing variety allows you to engage with different customer segments at once.
Actionable Tip: Use a simple, clean design to ensure that the variety doesn’t clutter the ad. Highlight each deal with clear pricing and product names for easy scanning.
5. Sequential Storytelling to Guide Through Funnel
A single ad might not be enough to push someone through the entire buying process. Implement sequential ads that evolve the message—start with a video showing the pain point, follow up with testimonials, and conclude with a limited-time offer. Guiding your audience step-by-step builds anticipation and reinforces their need to buy.
Actionable Tip: Use retargeting strategies to show different sequential ads based on user behavior, ensuring each message resonates with where they are in the buying journey.
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