Bid Bold, Budget Smart
📈 The Guide to Scaling Meta Ads Profitably Fast
Howdy Readers 🥰
In this newsletter, you’ll find:
📈 The Guide to Scaling Meta Ads Profitably Fast
🚀 Unlocking Higher Google Shopping Rankings
🚀 Ad of the Day
If you’re new to ScaleUP then a hearty welcome to you, you’ve reached the right place along with 50k+ CEOs, CMOS, and marketers. Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Instant Commerce
Figma to Shopify plugin: just copy, paste, & publish
Bring your designs to life with Instant’s Figma to Shopify plugin.
Transform any Figma frame into a fully functional Shopify page in minutes—no code needed. Create beautiful homepages, high-converting product pages, and custom sections that match your exact vision. Simply copy your Figma designs, paste them into Instant, and publish them directly to your Shopify store.
With over 9.3k users, this plugin is perfect for designers, agencies, and store owners who want seamless collaboration and faster results.
Build faster, design smarter, and launch your store with ease.
Try the Figma to Shopify plugin today!
📈 The Guide to Scaling Meta Ads Profitably Fast
Insights from Florind Metalla
Scaling Meta ad campaigns isn’t about spending more—it’s about scaling strategically. Many
marketers make the costly mistake of adjusting bids before increasing budgets, leading to inflated costs and stalled growth. If you want to scale efficiently while maintaining profitability, you need to follow the correct sequence.
Here’s how high-performing brands scale Meta campaigns the right way:
1️⃣ Scaling Up: Budget First, Bids Second
Why this works: Increasing your budget before changing your bids allows you to fully capitalize on your existing performance.
• Unlock Hidden Potential: Your current bid strategy often has untapped opportunities. By increasing the budget first, you maximize the performance of your top-performing audiences without altering costs.
• Let the Algorithm Optimize Naturally: Meta’s algorithm is built to optimize within your set bid. Adding more budget enables it to explore additional high-performing segments without driving up your cost per acquisition (CPA).
💡 Pro Tip: Scale budgets by 20–30% increments. This gradual increase gives the algorithm room to adjust without resetting performance.
What to Avoid: Increasing bids first forces you to pay more for the same audience, instantly raising your CPA and shrinking your profit margins.
2️⃣ Scaling Down: Bids First, Budget Second
When it’s time to cut back on spend, reverse the sequence.
• Lower Bids First: Dropping your bids filters out lower-quality traffic, keeping high-intent users engaged. This preserves your best-performing segments while reducing spend.
• Reduce Budget Gradually: Once the bids are optimized, slowly lower your budget to maintain performance without disrupting the algorithm.
💡 Pro Tip: Cutting bids before budgets protects your conversion rates and ensures a more efficient scale-down process.
🚀 Final Takeaway: Scale with Precision
Scaling Meta ads isn’t a guessing game. Increase your budget first to unlock more opportunities, and adjust bids later to fine-tune performance. When scaling down, lower bids before cutting the budget to protect profitability.
Get the sequence right, and you won’t just scale—you’ll scale profitably and sustainably.
🚀 Unlocking Higher Google Shopping Rankings
Insights from SEJ
Amazon dominates 52% of Google Shopping searches, leaving competitors like Walmart (6%) and Home Depot (3%) far behind. However, a recent study by Jeff Oxford of 180 Marketing reveals that retailers can still compete by focusing on key ranking factors that influence Google Shopping visibility.
The Breakdown:
Pricing, Reviews, and Authority: Lower prices, strong customer reviews (above 3.5 stars), and a high number of backlinks significantly improve rankings. Building brand trust and authority is essential for visibility.
Optimized Meta Descriptions: Pages using exact-match keywords in meta descriptions rank higher, while title tags and H1 headers have less impact.
Structured Data Usage: Review structured data boosts rankings, while product structured data shows little effect Amazon ranks high without using product structured data.
Shipping & Return Policies: Stores offering fast shipping and clear return policies are more likely to secure top positions in search results.
Aligning your strategies with Google’s ranking factors helps improve both Shopping and organic search visibility. Yet, long-term success depends on refining strategies through careful testing and consistently prioritizing the customer experience.
🚀 Ad of the Day
What Works:
Clear, Time-Bound Promise: The statement “Reveal your healthiest hair in 30 days” provides a clear, actionable timeline, offering consumers immediate motivation to try the product. It sets realistic expectations while promising noticeable results, tapping into the desire for quick yet achievable transformations.
Strategic Use of Minimalist Luxury Aesthetics: The clean design and muted color palette convey a sense of premium, bespoke care. The minimalist layout aligns with high-end beauty branding, allowing the product to speak for itself.
What Could Be Better:
The ad promises visible results but lacks any visual evidence to support this claim. Incorporating before-and-after photos or featuring user testimonials could enhance credibility and make the 30-day promise feel more attainable.
Broader Insights:
Combining a clear, time-bound promise with a strong discount effectively drives immediate interest and action.
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
We are concerned about everything DTC and its winning strategies. If you liked what you read, why not join the 50k+ marketers from 13k+ DTC brands who have already subscribed? Just follow this.
At ScaleUP, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. If you'd like to stay in touch, be sure to follow us EVERYWHERE🥰
Thanks for your support :) We'll be back again with more such content 🥳