Howdy Readers π₯°Β
i hope i donβt get fired!
In this newsletter you will find:
π Huda Beauty's Leap in the US Market with Meta's Advantage+ Campaigns
π Games Advertising: A Rising Star in Marketing Investments According to IAB
π Evolving AI: Grok-1.5 and Claude 3 Opus Redefine Capabilities
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π Huda Beauty's Leap in the US Market with Meta's Advantage+ Campaigns
Insights from Meta
Huda Beauty, founded in Dubai, has made remarkable strides in its US expansion, harnessing Meta Advantage+ shopping campaigns alongside Shops ads to significantly boost online sales.
Panorama
π Their Vision:
Since its inception in 2013, Huda Beauty has skyrocketed, offering over 140 beauty products. With an eye on the global stage, their US market entry aimed to capture new customers and elevate online sales through innovative campaigns on Facebook and Instagram.
π Embracing Automation for Market Penetration:
To navigate the complexities of international market penetration, Hud