Caution in the TikTok Ocean!
🚀 Tips to steer clear of the ocean of violations on TikTok!
Howdy Readers 🥰
Reminder for you if you haven’t done yet 😉
In this newsletter you’ ll find:
⚠️ Navigating TikTok Shop Violations
💥 AI for Transparency & Efficiency: Insights from Meta & LinkedIn
🔥 Maximizing Super Bowl Advertising Impact on Snapchat
TIKTOK SHOP POLICY
⚠️ Navigating TikTok Shop Violations
Understanding TikTok Shop's policy is crucial for creators aiming to leverage the platform effectively. Here's a concise overview to help you avoid violations:
Profanity and Regulated Goods: TikTok Shop enforces a strict no-profanity policy. Creators should also avoid promoting regulated or high-risk goods like alcohol, tobacco, or drugs.
Promoting Duplicate Products: Promotion of counterfeit or 'dupe' products is prohibited. Any reference to the original product as a 'dupe' or similar term is not allowed.
Showcasing Products: Products tagged on TikTok Shop need to be prominently featured or discussed in the video. Merely having the product in the background or referencing it briefly may result in a violation.
Content Featuring Children: While minors can appear in TikTok Shop videos, they should not be the sole focus. Creators must adhere to TikTok's age restrictions.
Original Content Only: All content must be original. This means no stitching or modifying others’ content, including your own previously posted videos. To ensure this you can use Insense. They help you find the best creators for your brand, and simplify the entire creator hiring process to mere clicks! So go on book your Free 1-2-1 strategy call today and get 5% off on their Managed Services Plan.
Directing Traffic Off-App: Encouraging viewers to leave TikTok, such as mentioning external sites like Amazon or including 'link in bio' directives, is against the rules.
False Claims: Avoid making exaggerated or false claims, especially related to weight loss or other significant product benefits.
Consequences of Violations:
Violations result in points, with a maximum of 24 in 90 days leading to potential account suspension. Penalties range from shadow banning to restrictions on live streaming and selling. Appeals can be made through the ‘Account Standing’ section in TikTok Shop.
Points System:
0-9 points: Good standing
9-11 points: Low risk
11-24 points: High risk, with potential reach and engagement limitations
It's essential to stay updated with TikTok's policies and maintain a vigilant approach to content creation to ensure compliance and successful use of the platform.
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