Howdy Readers 🥰
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In this newsletter you’ll find:
🖱️ Clicks, Clicks, Clicks!
👉 Google Ads Boosts Efficiency with AI-Smart Solutions
💃 The Dynamic Dance Of Marketing Metrics!
TOGETHER WITH CHARGEFLOW
In 2024, is it impossible to avoid Chargebacks - the eCommerce industry suffers from a yearly revenue loss of $31B through them.
After handling hundreds of thousands of Chargebacks in 2023, Chargeflow, Shopify's #1 rated eCommerce app for chargeback Automation, has compiled all of this data into the 'State of Chargebacks,' an 18-page comprehensive report that breaks down:
Win rate & reason code analysis by eCommerce sectors, transaction value, and chargeback types
Industry insights that will help you to deeply understand the industry's unique chargeback challenges
Tactics and strategies that will help you proactively prevent and effectively resolve chargebacks
Get your hands on the report and use it to educate yourself on how to safeguard your business against Chargebacks and win them
Download the 'State of Chargebacks' guide now (going off-air in 5 days)
BOOST CLICK RATES
🖱️ Clicks, Clicks, Clicks!
Maintaining high engagement and click rates is crucial for email campaigns. The right tactics can significantly uplift your email campaign's effectiveness.
Positioning Links Strategically
The placement of links within an email can heavily influence click rates.
Insert links "above the fold" to capture immediate attention.
Spread links throughout the email for sustained engagement.
Strategically located links cater to varying reader engagement levels, enhancing click opportunities.
Simplifying Email Design
A minimalist approach to email design can enhance readability and engagement.
Limit image use and adopt a single-column layout.
Emphasize clear formatting and a prominent CTA.
Simple, well-structured emails ensure a better user experience, guiding readers effortlessly to the CTA.
Purifying the Subscriber List
Regularly cleaning your email list can significantly improve engagement metrics.