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In this newsletter, you will find:
⭐️ CTAs to kill those KPIs
📝 Strategic Scoring: Microsoft Advertising's Full-Funnel Solutions for Sports
👉 7 Social Media Dynamics for 2024
KILLER HOLIDAY CTAs
⭐️ CTAs to kill those KPIs
Insights from Chase Diamond
Continuing from our previous discussion on effective Call-to-Action (CTA) strategies, as the holiday season approaches, it’s essential to explore more types of CTAs that can enhance your marketing campaigns. These CTAs not only engage customers in different ways but also play a pivotal role in boosting conversions during this crucial shopping period.
🗣️ Social Proof CTA
Social Proof CTAs leverage the influence of others to build trust and credibility.
- Use testimonials, user reviews, or client numbers.
- Integrate this proof into the CTA.
- One of the best ways you can do this on a daily basis is through Insense. In just a few clicks you can automate the process of finding the right influencer for your brand and run campaigns within 10 days. Sign up for a free 1-2-1 strategy call before 29th Dec and get $200 off your first campaign.
Embedding a CTA button on the post-purchase page makes customers 16x more likely to share their purchase on social media.
“Join our happy community of 10,000+ satisfied holiday shoppers!”
Social proof is powerful during the holiday season as customers look for validation and recommendations from others.
⭐️ USP CTA
This CTA highlights a unique aspect or feature of the product/service.
- Focus on what sets your offer apart, like a special holiday feature.
- Ensure the uniqueness is clear and compelling.
Experience our exclusive holiday aroma candles, available only this season!”
USP CTAs are effective as they cater to the holiday shopper’s desire for special and exclusive products.
🤔 How-To CTA
Guides the audience towards achieving a specific goal or solving a problem.
- Share success stories or examples.
- Keep the full solution intriguing yet undisclosed.
Discover how to create the perfect holiday feast with our step-by-step guide!”
These CTAs are particularly appealing during holidays as they provide practical value in a season filled with complex tasks and goals.
🎓 Qualification CTA
Targets a specific segment of the audience, ensuring more relevant engagement
- Address the ideal customer directly.