Dial-Up Your Google Ads
🚀 The Ultimate Google Ads Search Campaign Checklist
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In this newsletter, you’ll find:
🛠️ The Ultimate Google Ads Search Campaign Checklist
🚨 Coupon Sites: Risks & Solutions
🚀 Ad of the Day
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🛠️ The Ultimate Google Ads Search Campaign Checklist
Setting up a Google Ads Search campaign might seem straightforward, but getting it right is another story. Whether you’re a seasoned pro or guiding a junior PPC manager, this checklist will help you create a scalable and efficient campaign while avoiding costly mistakes. Here’s how to set up a campaign that drives real results.
1️⃣ Foundation for Success
Lay the groundwork carefully to avoid pitfalls later.
• Custom Campaign Setup: Choose “Create a Campaign Without Goals Guidance” for full control, and set “Purchase” or “Lead” as your optimization goals.
• Smart Bidding Strategy: Begin with Max Clicks bidding, setting a Max CPC Limit (e.g., $3) based on your niche. Once you hit 30–50 monthly conversions, transition to Target CPA or Max Conversion Value for better scaling.
• Strategic Budgeting: Set your daily budget at 3-5x your target CPA to ensure you gather enough data for optimization.
2️⃣ Precision Targeting That Saves Spend
Targeting errors can burn your budget, so refine your approach:
• Location and Language Settings: Choose “People in or regularly in your targeted locations” and ensure your language matches your audience (e.g., English).
• Intent-Driven Keywords: Start with Exact Match and Phrase Match keywords grouped by intent. Avoid Broad Match in the initial phases, as it can attract irrelevant traffic.
• Filter Irrelevant Traffic: Use a robust negative keyword list to exclude low-value searches and improve campaign efficiency.
3️⃣ Creative Excellence in Ad Copy and Assets
Strong ad copy and relevant assets make all the difference in CTR and conversions:
• Maximize Ad Combinations: Use all 15 headlines and 4 descriptions in responsive search ads to test a variety of hooks and messaging.
• Boost CTR with Assets: Add as many ad extensions as possible, such as callouts, sitelinks, and structured snippets, to increase ad visibility and click-through rates.
• Disable Distractions: Turn off the Display Network and Search Partners to ensure your budget focuses on high-quality placements.
By combining precise targeting, data-driven bidding, and optimized ad assets, you can ensure your Google Ads Search campaigns perform efficiently from the start. Follow this streamlined checklist to reduce wasted spend, maximize conversions, and scale profitably.
🚨 Coupon Sites: Risks & Solutions
Insights from SEL
Coupon sites promise sales growth but often undermine profits and brand trust. From hidden costs to reputational risks, understanding these challenges and effective solutions is crucial for long-term success.
The Breakdown:
The Problem with Coupon Sites: While coupon sites attract shoppers, they mainly target those already intending to buy, forcing brands to pay commissions for pre-generated traffic.
Discounts often reduce the average order value, hurting margins, especially for premium brands. Outdated or fake promo codes damage trust and push customers to competitors.Common Mistakes Brands Make: Affiliates misuse branded keywords with “coupon” or “discount,” draining ad budgets without gaining new customers. Universal discounts harm sales of low-margin products, while misleading “click to reveal” offers confuse and frustrate users.
Failing to noindex coupon pages or track real sales from coupon sites leads to visibility issues and financial losses.How Bluepear Protects Your Brand: Bluepear uses advanced filters to monitor affiliates, blocking unauthorized codes and identifying harmful practices. Brands receive detailed reports, including screenshots and evidence of violations.
For instance, New Balance resolved 18 affiliate violations, safeguarding its profits and ad strategy.
Coupon sites can harm profits and reputation if left unchecked. Tools like Bluepear help brands enforce policies, block violations, and regain control of their marketing efforts. Vigilance is essential to ensure coupon sites don’t undermine your business.
🚀 Ad of the Day
What Works:
Clever Copywriting: “The Big Softie” is catchy, playful, and aligns perfectly with the product's focus on comfort and luxury, making it memorable.
Feature Highlight: Mentioning “Machine washable Italian cotton” effectively combines practicality with sophistication, addressing key concerns of modern shoppers (ease of care and premium quality).
Minimalist Aesthetic: The clean, stylish design emphasizes the sweater and creates a premium yet approachable feel, resonating with AYR’s target audience.
Lifestyle Appeal: The relaxed pose and natural lighting add relatability and aspirational vibes, making the product feel versatile for everyday wear.
Brand Presence: The discreet AYR logo maintains brand identity without overpowering the visual.
What Can Be Better:
Call-to-Action: Including a clear CTA like “Shop Now” or “Explore The Big Softie” would guide viewers to take action, driving clicks and conversions.
Expand Benefits: Briefly highlighting other benefits, such as “lightweight,” “breathable,” or “perfect for layering,” could provide more reasons to purchase.
Broader Insights:
Combining high-quality materials with convenience, as AYR does here, resonates with modern, style-conscious consumers. Adding CTAs and emphasizing broader benefits creates a bridge between admiration and purchase.
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