Duplicate your way to Ad Success

🚀 How a Simple Copy Can Fix Your Ads from the abrupt decline

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🛡️ Save Your Client's Ad Account with This Strategy!

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ADS

🛡️ Save Your Client's Ad Account with This Strategy!
^{Insights from David McCommons}

Media buyers, if your sales and ad performance have abnormally and abruptly slowed down, this strategy might just save the day!

When to Duplicate Your Campaign:

It's crucial to identify the signs before duplicating a campaign. If it's a gradual decline, consider testing new creatives. But if the decline is sudden and significant, follow this approach.

🔍 Signs to Look For:

1. Abnormal & Abrupt Decline in Performance: Several consecutive bad days, which is unusual for the business.
   

2. Skyrocketing CPA: The Cost Per Acquisition (CPA) jumped from $80 to around $140.
   

3. High Return Customer Rate:m Normally below 40%, it spiked to 55% or higher.
   

4. Increase in Meta Shop Traffic: Traffic to the shop increased, but revenue from the shop did not.
   

5. Decreased Add to Cart (ATC) Percentage: A noticeable drop in the percentage of users adding items to their cart.

🛠️ What to Do:

Step 1: Duplicate the Campaign