How to Fail on TikTok Shop
🚀 The Top 5 Mistakes to Avoid on TikTok so you can grow too
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🍂 How to Fail on TikTok Shop: The Top 5 Mistakes to Avoid
🚀 Google Introduces AI-Powered Enhancements for Chrome
📊 Q2 Performance Insights: Snapchat and Amazon
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TIKTOK
🍂 How to Fail on TikTok Shop: The Top 5 Mistakes to Avoid
Insights from Emilis Karvelis
Are you a brand looking to stay stagnant and miss out on the booming opportunities TikTok Shop offers? Here are five sure-fire ways to ensure your brand doesn’t make money on this dynamic platform. If you recognize any of these tactics in your strategy, it might be time to rethink your approach.
1. Never Engage Live with Your Audience
Going live on TikTok is a golden opportunity to connect with your audience in real time, answer their questions, and showcase your products dynamically. However, if you want to miss out on all this engagement and potential sales, make sure you never hit that “Go Live” button. Live sessions build trust and authenticity, but avoiding them will keep you safely out of sight and out of mind.
2. Skip A/B Testing Completely
A/B testing allows you to understand what content resonates best with your audience by trying out different hooks and formats. To keep your performance subpar, dismiss A/B testing as unnecessary. Post content blindly without any strategic insights. Remember, guessing what works is much easier than actually knowing.
3. Adhere Strictly to “On Brand” Content
While brand consistency is important, TikTok thrives on spontaneity and authenticity. If you want your content to feel out of place and disconnected from the platform’s vibe, strictly adhere to your corporate brand guidelines. Avoid experimenting or showing a more casual, human side of your brand. Keep your content polished and stiff, ensuring it blends into the background.
Pro Tip: For brands looking to streamline their content creation, consider using tools like Airtable Cobuilder. This AI-powered builder enables every person on your team to create apps that automate work, transforming how you manage your TikTok content. Imagine creating your content calendar, tracking OKRs, or managing your next product roadmap—all customized to your needs without any coding required. With Airtable Cobuilder, you can turn ideas into impactful apps instantly, freeing up time to focus on what matters: engaging with your audience.
4. Let Successful Affiliate TikToks Run Without Additional Support
When an affiliate TikTok performs well, the logical step is to boost it with extra ad spending to maximize its reach. To ensure minimal growth, let these successful posts fend for themselves. Don’t allocate additional resources to amplify their success. This way, you can be sure that you’re not getting the most out of your high-performing content.
If you’re looking to thrive and capitalize on the potential of this platform, consider revising these tactics!
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