Go Beyond Social for Sales
🚀 Look beyond Social and win more sales
Howdy Readers 🥰
In this newsletter, you’ll find:
🚀Step Beyond Social for Success
📈 YouTube, Google Ads, and Life360: New Advertising Tools for Growth
🎯 Key Advertising Strategies to Maximize Performance
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SOCIAL
🚀Step Beyond Social for Success
Does the thought of your Search and Social Media campaigns drying up keep you awake at night? You’re not alone. While these channels often deliver strong results, relying solely on them can be risky. To ensure a steady flow of new customers, it’s crucial to explore new platforms and diversify your marketing strategy. Native advertising offers a great way to expand beyond the familiar walled gardens of Search and Social. Here’s how you can do it:
1. Optimize Performance Goals with Native Advertising
Native advertising operates similarly to Search and Social, often using a CPC (cost per click) model. This means you only pay when a consumer shows interest, allowing you to gain impressions as added value. By leveraging native platforms that use pixels for optimization, you can continue driving leads and sales while extending your media campaigns.
2. Repurpose Social Media Creatives as Native Ads
You don’t always need brand-new creative assets to start a native advertising campaign. If you already have social media creatives, repurpose them for native placements. These assets can mimic the look and feel of social media ads, making them an excellent starting point for your native campaigns without extra costs.
3. Extend Your Reach Beyond Walled Gardens
While it’s tempting to stay within the safe confines of Google and Meta, venturing outside these platforms can help you reach new audiences in different contexts. Native advertising platforms offer transparency and allow you to engage users while they consume content on their favorite websites.
Pro Tip: Taboola Select offers access to premium publishers like Yahoo, Business Insider, and The Associated Press. It allows you to place ads in brand-safe environments, ensuring your message reaches the right audience in the right context. This can lead to a significant decrease in CPA, making it an effective way to stretch your marketing dollars further.
If your budget is tight, start by focusing on key tentpole events or holidays. Activating additional platforms during these times can drive significant impact. By diversifying your marketing strategy beyond Search and Social Media, you can reduce risk and open up new avenues for growth. Explore these options and see how they can enhance your overall campaign performance.
ADS
📈 YouTube, Google Ads, and Life360: New Advertising Tools for Growth
Insights from Google, Search Engine Land, and AdWeek
Recent updates from YouTube, Google Ads, and Life360 are offering advertisers more control and new avenues for expansion. These developments p