Google Shopping, Easy Selling!
🚀Advanced Google Shopping Features to Kill this BFCM and beyond!
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In this newsletter, you will find:
🛍️Master Google Shopping Ads and Sell Easy
👉 Decoding Social Commerce: 2024 Insights
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GOOGLE ADS
🛍️Master Google Shopping Ads and Sell Easy
Google Merchant Center offers a range of advanced features that can significantly boost the effectiveness of your campaigns. Beyond just basic product and business data, these tools can streamline your processes and enhance visibility to potential customers.
💲Creating Promotions:
The Merchant Promotions tab in Google Shopping is a powerful tool, given that 38% of online shoppers look for discounts and coupons.
Opt-In Process: To use this feature, sign up for Google’s Merchant Promotions program via the Merchant Center.
Promotion Types: Options include discounts, free gifts, and free shipping.
Approval Process: Promotions undergo a two-step approval process including policy compliance and validation review.
Efficient use of this feature can significantly impact the visibility and attractiveness of your products.
🤓Creating Merchant Center Feed Rules:
Feed rules allow for the automation and enhancement of data in your product feed.
Accessing Feed Rules: Accessible through the Google Merchant Center.
Rule Creation: Enables the assignment of labels like “sale” to products, based on specified conditions.
Testing Rules: You can test these rules to ensure they align with your strategy.