Hit Shows Hit Sales Goals
🚀Taking branded content to the next level and fuelling sales
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Howdy Readers 🥰
In this newsletter, you’ll find:
👀 Why Brands NEED Social Shows in 2024
💡 Mastering Google Ads Copy: What Works Best in 2024
🚀 Snapchat Unveils Groundbreaking AI and AR Tools at 2024 Partner Summit
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SOCIAL SHOWS
👀 Why Brands NEED Social Shows in 2024
Insights from Alex Garcia
With overflowing content everywhere, brands must find ways to stand out and build meaningful connections. One powerful approach is creating social shows—episodic, engaging content that keeps audiences coming back. With social media becoming the new TV, it’s time to elevate your content strategy and boost customer loyalty.
1. Building Familiarity to Foster Engagement
Social shows cultivate familiarity. When audiences know what to expect from each episode, it creates a psychological bond between the brand and the viewer. Take Hot Ones as an example. Though extreme, it demonstrates the potential of a simple, repeatable format that hooks viewers. The key lies in creating expectations that turn into viewing habits, and eventually, customer loyalty. A well-executed social show can boost engagement and brand loyalty over time.
2. Affiliate Creators as Powerful Amplifiers
Involving affiliate creators adds a strategic layer to your social shows. By leveraging influencers who are already trusted by their audience, brands can create a ripple effect in content promotion. Immi Eats leveraged this with their “Ramen on the Street” show, where influencers showcased the product in a unique, relatable way. Brands can easily replicate this with simple challenges or interviews, involving affiliate creators for maximum impact.
Boost your earnings with affiliate marketing by leveraging Levanta’s Affiliate Marketing Revenue Lift Calculator 2.0 to forecast your potential revenue growth during major events like Amazon Prime Day. Request your free forecast and drive higher conversions with strategic affiliate partnerships.
3. Scaling Your Brand Narrative with Episodic Content
A scalable content format is essential for long-term success. Mid-Day Squares perfected this with their social reality TV show, documenting their journey to $100M in revenue. By turning their brand story into an episodic experience, they’ve built a loyal following, with fans eagerly awaiting each update. This strategy isn’t just about storytelling; it’s about creating consistent, relatable content that evolves with the brand.
4. Repeatability and Simplicity Are Key
Whether it’s a trivia show or man