Is Creative Fatigue a Myth?
đ Stop Blaming Creative Fatigue and Scale Ads with Precision, LinkedIn Reinvents Ad Attribution, and more!
Howdy Readers đĽ°Â
Whoâs scanning it from space?
In this newsletter, youâll find:
đ Stop Blaming âCreative Fatigueâ: Scale Ads with Precision
đŻ LinkedIn Reinvents Ad Attribution
đ Ad of the Day
If youâre new to ScaleUP then a hearty welcome to you, youâve reached the right place along with 50k+ CEOs, CMOS, and marketers. Letâs get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Motion
Trends shaping DTC ads in 2025
Motion just dropped their Creative Trends 2025 Report.
Hereâs what's inside:
â Deep analysis of $100M in ad spend
â Survey results from 500 DTC advertisers
â Qualitative data from a dozen expert interviews
âď¸ 7 creative trends that are ESSENTIAL to watch & test in 2025
Why should you care about creative trends?
The most successful performance marketing teams stay ahead of the curve, anticipating and adapting to changes before they become mainstream. And thatâs exactly what this report helps with.
Motion compiled everything you need to know about:
- Emerging ad creative formats
- Evolving consumer preferences
- Next-gen performance strategies
Dive into the Creative Trends 2025 now!
đ Stop Blaming âCreative Fatigueâ: Scale Ads with Precision
âCreative fatigueâ isnât why your ads underperformâitâs often an oversimplified excuse. When performance drops, your creativity holds the answers. The key is learning how to interpret its signals and fix the underlying issues. Top marketers donât guessâthey rely on data-driven precision. Hereâs a framework to help you diagnose and scale your ads like a pro.
đ§ Step 1: Diagnose with Metrics That Matter
Every drop in performance can be traced to specific metrics. Break your creative into these actionable components:
1. Hook Rate (First 3 Seconds)
The first 3 seconds determine if viewers stay or scroll. Low hook rates point to unengaging starts.
Emotional Triggers: Use surprise, humor, or relatability to grab attention.
Hyper-Visual Hooks: Dramatic movements and high-contrast visuals help your ad stand out.
AI Pre-Testing: Tools like Neurons AI predict performance and allow tweaks pre-launch, potentially doubling your conversions. You can book a free demo with them and start improving your ads.
2. Hold Rate (After 3 Seconds)
If viewers drop off after the hook, your content isnât fulfilling its promise.
Deliver on the Hookâs Promise: Align content with the hook, diving into actionable points immediately.
Eliminate Fluff: Concise content and faster transitions sustain interest.
Micro-Stories: Break your narrative into engaging, bite-sized parts to maintain momentum.
3. Click-Through Rate (CTR)
High engagement but low CTR means your call-to-action (CTA) isnât compelling.
Audience-Aligned CTA: Tailor CTAs to match the audienceâs stage in the funnel.
Make It Stand Out: Use bold fonts, contrasting colors, and animations to draw attention.
Be Specific: CTAs like âSave $50 todayâ outperform vague alternatives.
đ ď¸ Step 2: Smarter Testing, Faster Iteration
Once you identify the weak metric, apply these strategic fixes:
Focus on One Metric: Isolate and improve a single failing metricâhook rate, hold rate, or CTRâfor clear results.
Microtesting: Test changes with niche audiences to validate ideas quickly and affordably.
Modular Creative: Swap individual ad elements (hooks, CTAs, testimonials) to speed up testing and cut costs.
đ Step 3: Advanced Optimization Metrics
Elevate your strategy with deeper insights:
Creative Share Rate: High shares indicate emotional resonanceâreplicate these elements in future creatives.
Re-Watch Rate: Identify sections viewers rewind or replay and double down on them.
Action Lag: If users take too long to click, adjust your CTAâs clarity or urgency.
đ Final Takeaway
Your ads donât fail because theyâre fatiguedâthey fail because theyâre misaligned. By diagnosing weak points, testing smarter, and iterating with precision, youâll create scalable, high-performing ads.
đą Mobile App Trends Dominating 2025
Insights from Sensor Tower
The "State of Mobile 2025" report unveils major trends shaping the app ecosystem. From social media dominance to AI and short-form video growth, hereâs a concise overview.
The Breakdown:
Social Media Reigns Supreme: Social apps like Instagram, TikTok, and Threads dominated downloads in 2024, with users spending 2.8 trillion hours on them. In-app purchases hit $12 billion, growing 24% YoY, fueled by AI and shopping integrations.
Short-Form Video Drives Engagement: TikTok leads short-form video engagement, with Instagram Reels and YouTube Shorts rapidly catching up. TikTok users spent the most time on video, while Facebook and Snapchat leaned heavily on short videos to grow.
AI Apps See Explosive Growth: ChatGPT led the generative AI category with 450M quarterly downloads in 2024. Google Gemini and Microsoft Copilot followed closely.
Retail and Regional Highlights: SHEIN and Temu disrupted retail markets with aggressive expansion. Microblogging apps like X (formerly Twitter) saw a 10% drop in engagement since 2021, losing ground to Threads and other competitors.
Short-form video, AI tools, and social apps are reshaping user behavior and dominating engagement highlighting where to focus resources, while retail disruptions and regional dynamics offer insights for strategic expansion.
đ Ad of the Day
What Works:
Humor in the Obvious: The tagline, "Why You Should Wear Pants at Work," is hilariously self-evident yet incredibly eye-catching. Its unexpected take on such an obvious concept immediately grabs attention.
Juxtaposition Enhances Message Clarity: The stark visual comparison between Bruntâs professional, functional workwear and the absurd alternative of âno pantsâ is both comedic and effective.
The ad directly addresses the practical concerns of its audienceâcomfort, flexibility, and the necessity of pockets. These are universal issues for customers looking for workwear.
What Could be Better:
While the ad does a great job listing benefits, incorporating visuals that showcase Bruntâs flexible material or pockets in action could make the messaging even more compelling.
Broader Insights:
Humor built on absurdity, especially something so obvious, is a powerful tool to stand out in saturated markets. By turning the mundane into something hilarious, Brunt ensures its ad gets noticed and shared.
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
We are concerned about everything DTC and its winning strategies. If you liked what you read, why not join the 50k+ marketers from 13k+ DTC brands who have already subscribed? Just follow this.
At ScaleUP, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. If you'd like to stay in touch, be sure to follow us EVERYWHEREđĽ°
Thanks for your support :) We'll be back again with more such content đĽł