Jingle Bells & Tales that Sell
🚀UGC that sells easy to win this Christmas and beyond!
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💰Jingle Bells & Tales that Sell
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EMPOWERING USER CONTENT
💰Jingle Bells & Tales that Sell
As we approach the joyful Christmas season, recent statistics from 2023 highlight that people spent an average of 6+ hours online. What's even more compelling is that user-generated content (UGC) impacted consumer purchasing decisions 8.7 times more than influencer content and 6.6 times more than branded content during this year. These statistics emphasize the significant role of UGC, especially during the holiday season.
In this discussion, we'll delve into UGC best practices tailored for Christmas, enabling your brand to harness the festive spirit while maintaining authenticity and brand alignment.
Clear Goals for UGC
Setting clear goals is crucial when incorporating user-generated content (UGC) into your marketing strategy. UGC offers numerous benefits, but defining what you want to achieve is the first step.
Enhanced Authenticity: UGC can boost authenticity in your brand's content.
Brand Loyalty: It has the potential to encourage brand loyalty among customers.
Building Trust: Trust can be built in a world filled with differing opinions.
Conversion Boost: UGC often acts as social proof, influencing purchasing decisions.
To maximize the effectiveness of UGC, it's essential to have a clear understanding of your goals, whether it's authenticity, brand loyalty, trust-building, or increased conversion rates.
Avoid Faking UGC
Authenticity is a core principle of successful UGC usage. Attempting to fake UGC can have detrimental effects on brand trust and credibility.
Consumer Perception: Consumers can often detect when a brand is trying to manipulate them.
Influence of Influencer Marketing: The impact of influencers is a direct result of the audience fit they have according to your product/service, so to find the perfect influencers and run your campaigns in just a few clicks, check out Influur. Book a demo with Influur and get access to more than $15K influencers now!
Working with Imperfection: Embracing less-than-perfect UGC can be more effective than trying to fake it.
Authenticity should be the guiding principle when using UGC. Brands