Keep It Simple Sell Ample
🚀The Simple Art of Scriptwriting That Converts
Howdy Readers 🥰
In this newsletter, you’ll find:
🖋️The Simple Art of Scriptwriting That Converts
🚫 Instagram’s Hidden Limits on Reach
🚀 Ad of the Day
If you’re new to ScaleUP then a hearty welcome to you, you’ve reached the right place along with 50k+ CEOs, CMOS, and marketers. Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Neurons
2x conversions by pre-testing your ads? Yes, it's possible!
Instead of crossing your fingers the next time you run ads, what if you would know your ad performance before you even go live?
With Neurons AI, you can.
It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.
Global brands like Google, Facebook, and Coca-Cola are already using Neurons to boost their campaigns.
We're talking 73% increases in CTR and 20% jumps in brand awareness.
Book a session today & start improving your ads today!
🖋️ The Simple Art of Scriptwriting That Converts
Scriptwriting doesn’t have to be complicated. Yet, many creative strategists overthink it, making the process overwhelming and costly for brands. The truth? Once you’ve done the groundwork, great scripts practically write themselves.
Here’s a straightforward, proven system to craft scripts that convert, without starting from scratch:
1. Build on Validated Concepts
Forget about blank pages. The best scripts start with what’s already working.
• Leverage Proven Frameworks: Tools like Foreplay let you save and study top-performing ads from other brands. Extract their core ideas using transcription tools.
• Adapt, Don’t Copy: A winning concept doesn’t need reinvention. Use existing frameworks—like PAS (Problem-Agitate-Solution)—to build your script.
• Case Example: When a DTC skincare brand studied competitor ads, they noticed most winners featured UGC with a “before-and-after” transformation narrative. They adapted the concept, leading to a 2.4x increase in ROAS.
2. Personalize the Script to Your Brand
The magic lies in making validated frameworks feel tailor-made for your client.
• Audience Alignment: Craft hooks that resonate with your audience’s pain points. For example, if your target market struggles with lack of time, start with, “No more 30-minute routines!”
• Brand-Specific USPs: Replace generic features with your brand’s unique strengths. A fitness brand could highlight its “patented resistance technology.”
• Enhance the Offer: Strengthen calls-to-action by layering urgency or exclusive perks. “Order now to save 20% and get free shipping!”
• Insider Tool: Streamline UGC production with Insense, a platform trusted by 2,000+ eCommerce brands for creating high-performing influencer content and ready-to-use UGC video ads.
3. Scale With a Reusable Framework
Why reinvent the wheel when one winning framework can scale multiple campaigns?
• Document Learnings: Use Notion or similar tools to record what worked—hooks, structure, even editing style.
• Iterate for New Audiences: While the core concept remains the same, tweak elements to match different customer segments or product lines.
• Predictable Wins: Repurposing proven structures across brands ensures consistent results while saving time and creative energy.
Takeaway
Scriptwriting isn’t about creating from scratch—it’s about leveraging research, frameworks, and data-driven insights. When you simplify the process and reuse what works, you don’t just save time—you scale smarter, faster, and better.
🚫 Instagram’s Hidden Limits on Reach
Insights from Instagram
Instagram’s rules and content preferences can make or break your post's reach. From avoiding watermarks to steering clear of engagement bait, understanding these limits is key to boosting visibility and connecting with your audience effectively.
The Breakdown:
Original Content is Non-Negotiable: Reposting existing Instagram content without adding value limits visibility. Instead, use tools like Remix or Collab to add a unique spin, ensuring your posts are fresh and engaging.
Content-Length and Engagement: Reels between 30-90 seconds perform best, balancing attention span and engagement. Videos exceeding 90 seconds risk losing visibility, as they fall outside Instagram’s preferred format.
Avoid Restricted and Sensitive Content: Posts discussing sensitive topics or promoting restricted products, like tobacco or adult services, are excluded from recommendations. Maintain safe, relevant themes to stay within the platform's guidelines.
Say No to Engagement Bait: Overt calls for likes, comments, or shares are flagged and penalized by the algorithm. Focus on organic interactions by creating authentic, relatable content.
Staying compliant with Instagram’s evolving rules is essential for maximizing content visibility. By focusing on originality, relevance, and authentic engagement, brands can ensure they remain competitive in the ever-changing social media landscape.
Ad of the Day
What Works:
Psychological Anchoring with Pricing: The "$49.99 slashed to $10" deal isn't just about savings; it plays on perceived luxury at an unbelievable price, making the $10 feel like a once-in-a-lifetime opportunity creating an emotional trigger for impulse purchases.
VIP Exclusivity Hook: The "New VIPs Only" phrasing introduces an emotional pull by tapping into exclusivity and status, making users feel like they're part of a select group while setting the stage for future loyalty-driven upselling.
What Could Be Better:
The ad assumes the product’s quality and benefits (e.g., comfort, durability, or unique design) are self-evident. A brief line such as “Premium comfort meets everyday style” could reinforce why these shoes are worth even the original $49.99 price, making the $10 offer feel like a steal.
Broader Insights:
Combining exclusivity with affordability is a strategic masterstroke, as it builds immediate trust and sets the stage for long-term loyalty. The ad subtly shifts the consumer mindset to “Why not?” rather than “Why should I?”—a critical factor in impulse-buy categories.
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
We are concerned about everything DTC and its winning strategies. If you liked what you read, why not join the 50k+ marketers from 13k+ DTC brands who have already subscribed? Just follow this.
At ScaleUP, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. If you'd like to stay in touch, be sure to follow us EVERYWHERE🥰
Thanks for your support :) We'll be back again with more such content 🥳