Howdy Readers 🥰
In this newsletter, you’ll find
🛠️ How to Create Keyword Clusters in 8 Simple Steps
📺 Netflix and Amazon Enhance Ad Tech Features
📊 How to Sell to Millennials in 2024: A Data-Driven Guide
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SEO: KEYWORD CLUSTERS
🛠️ How to Create Keyword Clusters in 8 Simple Steps
What are those but? Think of keyword clusters like a garden: each plant represents one keyword, and together they create a vibrant, cohesive landscape. This logic applies to blogs as well. Instead of writing a single article, create multiple articles covering all queries within a specific category and link them internally.
The Steps to Find and Create Keyword Clusters
1. Go to Your Keyword Research Tool: Start with a reliable keyword research tool.
2. Research Your Primary Keyword: Identify the main keyword you want to focus on.
3. Collect Relevant/Related Keywords: Gather keywords related to your primary keyword.
4. Add Them to a Spreadsheet: Organize your keywords in a spreadsheet.
5. Add a Column for "Cluster": Label this column to start grouping keywords.
6. Start Grouping Keywords: Group similar keywords together under a single cluster.
7. Scan Competitors: Look at what keywords your competitors are targeting.
8. Scan SERPs: Check the search engine results pages for additional keyword ideas.
Example
Primary Keyword: DIY Home Improvement