Live Commerce Isn’t the Future
🎥 It’s the New Cold Call. And It’s Happening Now, Winning on Snapchat: What Drives Real Engagement?, and more!
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In this newsletter, you’ll find:
🎥 Live Commerce Isn’t the Future—It’s the New Cold Call. And It’s Happening Now.
👻 Winning on Snapchat: What Drives Real Engagement?
🚀 Ad of the Day
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🎥 Live Commerce Isn’t the Future—It’s the New Cold Call. And It’s Happening Now.
E-commerce is undergoing a fundamental shift. Just as cold calls revolutionized sales in the 20th century, live commerce is rewriting the DTC playbook in real-time. TikTok Shop, Amazon Live, and Instagram Shopping are transforming passive scrolling into interactive impulse buying.
Brands that understand this aren’t just selling products—they’re hosting events, building audiences, and driving real-time conversions at scale.
The question isn’t if live shopping will dominate. It’s who will leverage it first and leave everyone else behind.
Why Live Shopping Works (And Why It’s Unstoppable)
People buy from people. A static website doesn’t create urgency. But a real person engaging live? That’s different.
Social proof accelerates sales. Watching others buy triggers FOMO. Sales become momentum-driven.
Platforms are prioritizing it. TikTok, Meta, and Amazon are pushing live commerce aggressively because it increases time spent on their platforms. That means more reach, and less ad spend.
How to Build a Live Selling Machine (That Prints Money)
1️⃣ Ditch “Livestreams”—Create an Experience
Forget boring product demos. The brands winning big are entertaining first, and selling second.
Live giveaways & exclusive drops—audiences stay engaged.
Q&A sessions that feel like insider access—build trust.
Behind-the-scenes storytelling—humanizes your brand.
Pro Tip: Add a countdown timer inside the live to create urgency. People who “think about it” won’t come back later.
2️⃣ Leverage Hosts, Not Just Influencers
The best live sellers aren’t actors—they’re authentic, high-energy communicators.
Find micro-influencers with engaged audiences.
Train them to “own” your live shopping events like TV hosts.
Turn them into recurring brand personalities, not one-time promoters.
Pro Tip: Don’t just pay influencers—incentivize them with commissions so they sell like it’s their own brand.
3️⃣ Stack Live Commerce With Paid Ads
Live shopping isn’t just organic—it’s a traffic funnel.
Run Spark Ads on your best-performing lives.
Use retargeting to capture viewers who didn’t buy on the first watch.
Boost viewership with small daily ad spend—platforms prioritize lives with momentum.
Pro Tip: If live sells well, cut the best moments into ads and let them scale 24/7.
Final Takeaway: Own the Attention or Lose the Sale
Live shopping isn’t an experiment—it’s the next frontier of selling. The brands treating it like a temporary trend will be watching their competitors win while they struggle to keep up.
The winners? They’re already live.
👻 Winning on Snapchat: What Drives Real Engagement?
Insights from Snapchat
With 850M users, Snapchat offers brands a massive opportunity—if they create content that fits the platform. A new study reveals what works best for engagement and impact.
The Breakdown:
Authenticity Wins – UGC-style content drives 19% more positive reactions and increases attention by 13%. Consumers prefer brand content that blends seamlessly into their feed.
Creators & Interactive Content Boost Results – Partnering with Snap Stars leads to 33% higher attention rates, while ads using AR Lenses improve brand recognition by 40% and recall by 32%.
Standout & Passion-Based Ads Drive Impact – Unique hacking content saw 14% higher ad likeability and 9% better persuasion while aligning ads with user interests (beauty, fitness, fashion) enhances engagement.
Strong Branding Increases Memorability – Commerce-focused ads and early logo placement led to 17% higher recall, 11% higher ad likeability, and 26% better persuasion. Ads that educate while entertaining also kept viewers engaged 30% longer.
Snapchat’s format demands immersive, native, and passion-driven content. With increasing competition, brands that master these formats will capture attention and drive stronger results.
🚀 Ad of the Day
What Works:
By positioning "Subscribe" as the primary action, the ad subtly pushes a long-term commitment rather than a one-time purchase, optimizing for customer lifetime value (CLV).
Offering 15% off, surprise gifts, and free shipping taps into cognitive biases like the principle of reciprocity—making the offer feel too good to pass up.
Broader Insights:
Unlike generic skincare brands, Mad Rabbit directly addresses tattoo aftercare, positioning itself as an expert in the space—leveraging category exclusivity to build brand authority.
The use of bold typography, a monochrome palette, and minimal clutter ensures the ad is aesthetically aligned with the edgy tattoo culture while also maximizing readability on digital platforms.
While not explicitly stated, the ad implies the risk of ink fading or damage without proper care, subtly leveraging loss aversion.
What Could Be Better:
Given that tattoos are permanent, buyers often look for validation from real users. Including before-and-after images or user testimonials could reinforce trust and increase conversion rates.
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