Make Your Funnel Unstoppable
🚀Push from First touch to First Purchase in lightspeed!
Howdy Readers 🥰
In this newsletter, you’ll find:
💪Full-Funnel Strategy for Unstoppable Holiday Sales
🎬 Meta’s Movie Gen: Pioneering a New Era of AI-Powered Content Creation
🛍️ Cost-Conscious Shoppers & The Growing Power of Influencers
TOGETHER WITH INSENSE
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SALES FUNNEL
💪Full-Funnel Strategy for Unstoppable Holiday Sales
The holiday shopping season is a battlefield, and brands are fighting for consumer attention at every stage. But here’s the secret to outpacing your competitors: an advanced, full-funnel marketing strategy.
While 80% of revenue typically comes from just 20% of customers, it’s the brands that focus on both acquisition and retention that thrive in the long term. A well-executed funnel doesn’t just stop at the sale—it ensures repeat purchases and loyalty.
1. Predictive Retargeting Using Microdata: The days of generic retargeting are over. Use microdata like session duration, scroll depth, and clickstream behavior to create hyper-targeted ads that predict intent.
Implementation: Start by collecting user behavior data from your website, such as the time spent on pages, engagement, and clickstream. Segment this audience based on their micro-behaviors and build specific retargeting campaigns around these insights. For a detailed, step-by-step strategy on using retargeting and personalization to drive conversions, download the AdRoll Full-Funnel Marketing Guide and discover how to increase customer lifetime value through full-funnel tactics.
2. Intent Mapping with AI: Use AI to do the heavy lifting. Many brands use it for basic tasks, but only top brands are using AI to map out intent throughout the entire funnel.
Implementation: Utilize platforms like HubSpot or Salesforce’s Einstein AI, which track and analyze customer interactions across touchpoints like social media, email, and website visits. These platforms allow you to predict customer behavior and intent in real time, enabling you to deliver personalized messages that resonate at the exact moment of impact. By automating workflows and customizing content based on intent data, you can significantly improve engagement and conversion rates. This approach has been shown to boost conversion rates by 27%.
3. Micro-Conversions: Don’t just wait for the final sale—create micro-conversion moments along the way.
Implementation: Set up a series of small engagement triggers that push users deeper into the funnel, such as downloadable guides, interactive quizzes, or early access offers. Each of these touchpoints should be designed to move prospects closer to a purchase without overwhelming them. Companies using micro-conversion strategies have reported up to a 30% increase in their final conversion rates.
With these strategies in place, your brand will outperform competitors by nurturing prospects at every stage of the funnel.