No More Waste, Sell With The Best
🚀 Sell More with Optimized UGC
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In this newsletter, you’ll find:
💡 Stop Wasting Ad Spend: Optimize Your UGC Now
🚀 Amazon Ads Introduces AI-Powered Video Tools & Expands Buy with Prime to TikTok
🧐 Beyond Last-Click Attribution: Maximizing Brand Potential with Snapchat
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UGC
💡 Stop Wasting Ad Spend: Optimize Your UGC Now
User-generated content (UGC) is a cornerstone of modern DTC brand marketing, but many companies unknowingly waste ad spending by using subpar strategies. Here’s how to level up your UGC game:
1. Avoid Generic Language: Words like “game-changer” or “anti-aging” are overused and have lost impact. To make your UGC stand out, inject personality into your messaging. Use conversational, relatable language that resonates with your target audience. For instance, instead of saying “This skincare product is anti-aging,” say, “If your skin isn’t looking 20 anymore, this is the solution you need.” Adding flavor to your language makes the content more engaging and relatable.
2. Break Away from Boring B-Roll: Brands often use basic product shots in their UGC ads, but this is a missed opportunity to grab attention. Some of the best-performing DTC brands like Dr. Squatch and Ryze use unique, unexpected b-roll footage that forces viewers to stop scrolling. Make your b-roll as intriguing as the content itself—consider obscure angles, unusual settings, or dynamic movement to keep viewers engaged throughout the ad.
3. Understand Customer Sophistication: Your audience is not one-dimensional, and neither should your content be. Some customers are highly informed, while others may need more basic education about your product. Tailor your UGC to meet various levels of customer sophistication. This can range from straightforward benefit explanations for newcomers to more in-depth product comparisons or scientific insights for seasoned buyers. Create diverse messaging that speaks to every level of customer knowledge.
4. Leverage Affiliate Marketing for UGC Amplification: Incorporating affiliate marketing into your UGC strategy can supercharge your results. Not only do affiliate creators add credibility, but they also help expand your reach. Forecast your potential revenue lift from affiliate marketing with Levanta’s FREE Affiliate Marketing Revenue Lift Calculator 2.0, which helps brands predict earnings for major events like Prime Day. Last Prime Day, sellers saw a 20x increase in sales with affiliate promotions.
5. Focus on Repeatable, Scalable Content: The key to successful UGC campaigns is creating content that is both repeatable and scalable. Look for ways to standardize your most effective strategies, from influencer partnerships to b-roll formats. This will streamline your efforts, reduce costs, and ensure that your content continues to perform well across platforms and audiences.
DTC brands must elevate their UGC strategies by being more intentional about language, visuals, and audience sophistication. By implementing these tactics and amplifying your reach through affiliate creators, your brand can significantly enhance both engagement and conversions.