Pin Your Way to DTC Success!
🚀 Boost DTC Success with the spotlight your brand deserves!
Howdy Readers🥰
When there's a meeting in 5 and your soul temporarily leaves your body 🚀👀😂
In this newsletter, you will find:
📌 Pin your way to success: Pinterest’s Premiere Spotlight
🚀 Meta’s Turbocharged Tool Kit: A Win-Win for Creators and Brands
🔎 Reimagining Online Shopping: Google’s AI-Driven Virtual Try-On
LinkedIn’s “Top Startup” wants to help you hedge market volatility
Only “the best, completely game-changing ideas” made the rankings this year. One of the standouts was Masterworks, the sole investment platform on the list.
Masterworks allow users to invest in shares of investment-grade art, a $1.7 trillion alternative asset. Many of Masterworks’ members cite inflation concerns, and volatile public markets, as top reasons they invest.
It makes sense. Goldman Sachs recently reported that real assets like fine art can help protect wealth during periods of historically-high inflation. In fact, contemporary art has appreciated 13.5% annually on average, when inflation is above 3%.
So while everyone else was panic-selling at double-digit losses, Masterworks’ last 3 sales realized 10.4%, 35.0%, and 13.9%.
“Net Return" refers to the annualized internal rate of return net of all fees and costs, calculated from the offering closing date to the date the sale is consummated. IRR may not be indicative of Masterworks paintings not yet sold and past performance is not indicative of future results. See important Regulation A disclosures at masterworks.com/cd.
📌 PIN YOUR WAY TO SUCCESS: PINTEREST'S PREMIERE SPOTLIGHT
🔊 Heads Up, Brands!
Pinterest has flipped the ad game script with the expansive launch of 'Premiere Spotlight' – an ad tool destined to bring your brand into the spotlight.
💡 Understanding Premiere Spotlight
This tool is your brand's VIP ticket to visibility on the Pinterest Search tab. Your video ad could command a jaw-dropping 50% of the screen real estate, seizing users' attention like never before. Planning a major product release or seasonal promotion? Premiere Spotlight is your magic wand to claim the stage for an entire 24 hours.
🎥 Creating the Perfect Ad: The trick to nailing Premiere Spotlight is to craft video ads that not just look good, but tell a compelling story too. It should resonate with your target audience and must effectively communicate the essence of your brand. Remember, you have their attention; the goal is to make it count.
🎈The beauty industry giant, e.l.f Cosmetics, has already tasted success with Premiere Spotlight. They used it for launching their Lash N’ Roll Mascara and witnessed higher view rates than any other ad placements they had tried previously.
📋 Your Action Plan: Think of Premiere Spotlight as an open door to users' consideration phase. This is your chance to engage them when they are most receptive and funnel them directly to your site. Don't forget to make your 'Visit Site' CTA as enticing as your video!
One key benefit: It’s potential to drive direct response from promotions. When users tap on the 'Visit Site' CTA in the ad, they land on your website within the Pinterest app. This creates a seamless experience, enhancing the chances of conversions.
🌎 Advertisers in Australia, Canada, France, Germany, the United Kingdom, and the United States can now get on the Premiere Spotlight bandwagon. As per Pinterest, brands can expect an average 51% Media Ratings Council (MRC) video view rate.
All-and-All, Pinterest's Premiere Spotlight offers a unique opportunity to engage Pinterest's purchase-ready audience in a captivating, direct, and effective way. Make use of this game-changing tool and prepare your brand to bask in the well-deserved spotlight.
🚀 META'S TURBO-CHARGED TOOLKIT: A WIN-WIN FOR CREATORS AND BRANDS
🔔 Meta is pouring on the