Quality Set Up, Quality Sales
🚀 Google Ads Tips to get the best quality sales that repeat
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In this Edition you will find:
🚀Quality Setup, Quality Conversions: A Google Ads Setup Guide
⭐️ Meta Expands AI-Driven 'Advantage' Ad Targeting in Latest Marketing API Update
🤩 Reddit’s New Marketing Mini-Site for SMBs
GOOGLE ADS
🚀Quality Setup, Quality Conversions: A Google Ads Setup Guide
Getting quality leads through your Google Ads requires constant alignment of your ads to the required optimization standards. The better the quality of the setup, the better the leads. So here are a few things you can do to ensure better quality leads:
1. Implement Offline Conversion Tracking
Google Ads optimization requires understanding the quality of leads.
Utilize offline conversion tracking to inform Google Ads about high-quality leads.
Send CRM Lead Quality Signals and other data into the Google ads account
This method provides crucial data to distinguish quality leads for better campaign optimization.
2. Use Custom Conversion Goals
Avoid focusing on low-quality form fills.
Set custom campaign goals based on high-quality conversions, such as booked demos or closed/won deals.
This helps the algorithm prioritize and filter better-fit leads.
Custom conversion goals direct focus towards more valuable leads, enhancing lead quality.
3. Simplify Metrics Optimization
Focus on crucial metrics instead of all.
Prioritize essential metrics like cost per conversion, conversion volume, and search impression share.
Avoid over-emphasizing less relevant metrics like impressions and clicks.
Concentrating on key metrics ensures alignment with the main objective: acquiring quality leads.
4. Maximize Search/Impression Share
Adopt a focused approach rather than over-expansion.
Increase bids in well-performing areas with low impression share before expanding.
This strategy maximizes exposure where you're already successful.
Enhancing impression share ineffective areas can be more beneficial than expanding account scope.
5. Avoid Broad Match Keywords
Broad match keywords often don't align with complex B2B offerings.
Focus on phrase and exact match for more accurate targeting.
Regularly refine keywords to maintain focus.
Precise targeting with specific keyword matches leads to better-aligned leads for complex offerings.
6. Turn Off Search Partners
Search partners typically don't yield high-quality B2B leads so deactivating search partners can save budget and improve lead quality.
Focusing on primary search results can lead to more qualified lead generation.
7. Optimize Landing Pages