Reddit Ad to Scale Mad
🚀The only guide you need to win Reddit Ads!
Howdy Readers 🥰
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In this newsletter you’ll find:
🤝 Mastering Reddit Ads: Best Practices for Effective Copy and Creative
📊 Ad-Spend Insights from Fospha State of eCommerce Report Q1 2024
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REDDIT AD MASTERY
Mastering Reddit Ads: Best Practices for Effective Copy and Creative
Reddit with its highly engaged audience offers unique opportunities for brands to connect with their audience. However, creating standout ads on Reddit requires a keen understanding of the platform's culture and user preferences. Here’s a comprehensive guide to crafting Reddit ads that resonate with your audience and drive results.
📱Optimize for Mobile
With 75% of Reddit's global audience accessing the platform via mobile, it's crucial to design ads optimized for phone and tablet screens.
Ideal Video Ratio: Use a 4:5 ratio for video ads, which has shown a 54% lower CPA over 28 days.
Effective Static Ads: Opt for 4:5 or 1:1 ratios for static ads. Eye-catching overlay text, as used by Discover, can significantly enhance visibility.
Text Overlay Importance: Incorporate descriptive overlay text in ad designs for a 32% higher click-through rate (CTR).
Accessibility Features: Include closed captions in video ads for better engagement and a 2.1x increase in brand favorability.
🤗 Embrace Brand Authenticity
Authenticity is key on Reddit. Avoid disguising ads as native content and be transparent with your branding.