Retain and Sell this BFCM
🚀 Get better sales with better Retention this BFCM
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In this newsletter, you’ll find:
🚀 Retention Strategies to Maximize BFCM Success
🛒 Google Expands Ad Reach with Lens Shopping Ads and AI Overview Ads
🌐 Google Search transforming with AI-Driven Enhancements
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BFCM
🚀 Retention Strategies to Maximize BFCM Success
Black Friday and Cyber Monday (BFCM) offer more than just a surge in sales—they provide a unique opportunity to build long-term customer relationships. By focusing on retention during BFCM, you can significantly boost customer lifetime value (LTV) and create loyal customers who return well after the sales frenzy ends. Here are key strategies to help your DTC brand strengthen retention this BFCM.
1. Seamless Omnichannel Experience: Shoppers often switch between devices during BFCM, making a unified experience essential. Twilio Segment helps sync real-time data across platforms, ensuring every customer interaction—from website to email—feels seamless. This enhances their post-purchase journey and keeps them engaged with your brand.
💡 Pro Tip: Use Twilio Segment to send personalized follow-up emails based on BFCM behaviors, such as cart abandonment or browsing history. Tailored communication increases the likelihood of repeat purchases by up to 35%.
2. Post-Purchase Incentives: Once the BFCM sale is over, don’t let the relationship end with the purchase. Offering a time-sensitive discount (e.g., 10% off their next purchase within two weeks) can encourage repeat purchases and help retain customers.
💡 Pro Tip: Implement SMS or email offers within 48 hours post-BFCM. Brands using this strategy see up to a 30% increase in customer retention during the holiday season.
3. VIP Early Access: Reward your most loyal customers by giving them early access to your BFCM deals. This VIP treatment not only enhances the shopping experience but also strengthens customer loyalty, ensuring repeat business.
4. Predictive Analytics for Retargeting: BFCM brings an influx of new customers, but not all will return. By using predictive analytics, you can identify high-potential customers based on their shopping behavior and retarget them with personalized offers to keep them engaged long-term.
5. Encourage User-Generated Content: Build community engagement post-BFCM by encouraging customers to share their purchases on social media. Incentivizing user-generated content (UGC) not only strengthens customer loyalty but also serves as valuable social proof to attract more customers.
💡Pro Tip: Launch a social media contest where customers can share their BFCM purchases for a chance to win a gift card. Brands leveraging UGC post-BFCM see a 25% increase in customer engagement.
What can good data do for your brand? With Twilio Segment, DTC marketers access real-time, clean, and accurate data to create personalized customer experiences that drive loyalty and revenue. By focusing on retention this BFCM and leveraging tools like Twilio Segment, you’ll transform seasonal shoppers into long-term, loyal customers who continue to drive value throughout the year.
GOOGLE ADS
🛒 Google Expands Ad Reach with Lens Shopping Ads and AI Overview Ads
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