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A vision we can get behind! 😛
In this newsletter, you will find:
🚀 Win Q1 With TikTok
🌊 Google's Email Seas: Ensuring Your Messages Sail Smoothly
👉 TikTok's Rise as a Search Engine: A Marketer's Insight
TIKTOK Q1 INIGHTS
🚀 Win Q1 With TikTok
Insights from Barney Brown
TikTok offers fresh marketing opportunities with every update. Here's a quick roundup of the latest trends and strategies to excel in TikTok marketing this quarter.
1️⃣ Search Term Insights:
TikTok's new Search Insights feature aids in understanding traffic from search functions.
This makes it more crucial now than ever before, to step up your TikTok SEO Game, as these insights help you with precisely how much search traffic landed on your TikToks.
2️⃣ Landscape in Portrait Format:
You do not always need to go out of the box to innovate your TikTok videos, sometimes it’s the smaller things that can make a significant difference, this is exactly what is happening with the Landscape footage in a portrait frame trend.
Mixing landscape footage with portrait shots has shown a 14% increase in impressions.
This creative approach is gaining traction among content creators.
Why is it happening? No one is sure yet, but it’s working hop in on the growth train!
3️⃣ Valentine's Day Content
The next big thing, fast approaching is the day of love, and every year there’s quite a bit of traction surplus for those who can leverage this to create engaging campaigns. This year though it is already gaining some really good traction as:
The hashtag #ValentinesDay is trending, with 62% of users preparing a week in advance.
So Plan your content and start dropping teasers to make the most of this trending Hashtag!
4️⃣ Mid-Range Follower Collaborations
Creators between 20K - and 100K have the highest Viral Content Product rate at the moment, so they are your gateway to more successful content. To find the best ones for your brand you can use Minisocial.
Minisocial helps you Automate this process within 10 minutes. Just submit your brief and boom they take care of everything from finding the right influencers to getting the final content.
Join brands like Plant People, immi, Imperfect Foods, and Topicals and see results like
TikTok ads performing in the top 1% CVR
a 50% decrease in costs per add-to-cart
a 92% increase in organic video views
over a 30% increase in ROAS.
Sign up now and get UGC that converts, and goes Viral!
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