Howdy Readers🥰
Forget SPF, Summer is for CTR and CPC! ☀️📊
In this newsletter, you will find:
🗣️ Better Call to Action Better Conversions
🧲 How to Design E-Mails that Hook and Hold
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🗣️ Better Call to Action Better Conversions
Boost your conversions and engage potential customers effectively with high-performing Call-To-Action (CTA) buttons. Here’s how to design persuasive, eye-catching CTAs that inspire action making it irresistible for users to click!
✨Crafting CTAs That Speak Your Audience's Language
Get friendly and tailor-made with your CTAs! It's about attracting people right where they are and leading them straight to their heart's desire. Just take Grey Goose's clever CTA for instance, "Find Your Perfect Cocktail Mix." Clever, isn't it?
You see, your CTAs can cater to different stages of the customer journey too. For example, a newbie visiting your site will respond better to a different CTA than a regular. Imagine the wonders unique CTAs can do for a biz like real estate!
Here's a fun fact before we wrap up: Customized CTAs can skyrocket your performance by a whopping 202% compared to generic ones. Cool, huh?
🪄Spicing Up the Classic 'Sign Up' CTA
Ever feel like 'Sign Up' CTAs are just too... basic? Though they often get the job done, they might not always hit the sweet spot, especially if you're fishing for newsletter subscribers.
Here's a hack: Try 'Sign Me Up'. It's got a personal twist that's less in-your-face than the traditional 'Sign Up'.
You can also be more specific about who should click your button. Assertive CTAs backed by a clear perk are the way to go, like how Lyft does it:
Lyft's 'Apply To Drive' is all about control, letting folks know that this is a driver-only club.
Also here's a mind-blowing fact: 90% of peeps who see your headline will also read your CTA! How cool is that?
⭐️The Allure of Exclusivity in CTAs
Ever noticed how the promise of something exclusive makes it seem way more appealing? Words like 'Subscribers Only', 'Join the Club', 'Private Access', and 'Request an Invitation' spark curiosity and create a sense of value.
By tailoring your CTAs, you can hint that the magic behind the button is something they won't find anywhere else.
⏳Amping Up the Urgency with FOMO CTAs