Howdy Readers🥰
When life gives you Threads, marketers weave a tapestry of ads 😂📱💰
In this newsletter, you will find:
🤑Reduce CAC & Increase Conversions Pt.1
🎮DTC Brands, It's Time to Game Your TikTok Strategy
🎙️ Oddit’s Bold Strategies Redefining CRO: An Insightful Chat with Shaun Brandt
How getting micro-influencers to purchase your Amazon product has helped brands 5X revenue in 2 months.
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🤑REDUCE CAC & INCREASE CONVERSIONS PT. 1
Who doesn’t like a lower CAC? We all do! But with the Meta meltdown and the everchanging landscape, it can get quite tricky to keep the CAC lower while still winning conversions, so here are a few things you can do to keep that CAC under control while effectively converting more users:
1. Geo-Genius Tactics
Ever heard of the saying, "Strike while the iron is hot"? It's time to apply that wisdom to your Ads by focusing on your hotspots!
Demographic Diving: Uncover the cultural, social, and financial demographics of your top-performing locations.
Competitor Spying: Analyze their successful strategies, messaging, discounts, and ads.
Trend Tracking: Constantly monitor what excites your audience. Regular audits can reveal valuable patterns.
By focusing on your hotspots, you're not just casting a wider net—you're casting it wisely, leading to a surge in conversions!
2. Crowd Charmer Techniques
Imagine throwing a party where everyone loves your music. That's what selling to the right audience feels like. Play the right tunes with:
Campaign Surveillance: Monitor your target market's evolving preferences and behaviors.
Persona Crafting: Develop a comprehensive profile of your ideal customer.
Channel Hunting: Explore newer channels like Brave. To enjoy a whopping 40% Ad Recall and 14% CTR, across multiple cutting edge Ad formats! Mention ScaleUP and get double the value for your first campaign!
By ensuring you're playing the right tunes, you're not just hosting a party—you're orchestrating a dance of conversions!
3. Loyalty Ladder
Remember the thrill of climbing to the top of a tree? Let's give your customers that thrill with every purchase through a well-designed loyalty program.
Engagement Incentives: Reward customers for non-transactional activities like completing surveys or making social shares.
Transparent Communication: Clearly convey the benefits of joining the loyalty program.
Tiered Treats: The more they engage, the better the rewards.
Personalized Perks: Tailor the rewards to individual preferences.
A well-crafted loyalty program is like a tree of rewards. With each climb, your customers reach new heights—and so do your conversions!
4. Conversion Expressway
Ever been lost in a maze? It's time to pave a clear path for your customers straight to the checkout!