Sell more with controversy?

🚀Use the power of controversy to engage, sell and retain!

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In this newsletter you will find:

🤑 Sell more with controversy?

🌟 Elevating CTV Advertising: Google and Disney's Strategic Integration

🌟 Brands Embrace Apple Vision Pro Amid Consumer Hesitancy

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CONTENT STRATEGY

🤑 Sell more with controversy?

Harnessing the power of negativity and controversy in advertising is a bold strategy that has proven its weight in gold for brands willing to venture into this less-trodden path. The allure of ‘rage clicks’ and the magnetic pull of contentious content can significantly boost engagement. Here’s how you can employ negativity in your advertising campaigns without tarnishing your brand image:

1️⃣ Controversy and Satire as Engagement Magnets

• Engage with Edginess: Craft content that's both engaging and memorable by incorporating elements of controversy and satire. This not only captivates but also entices the audience into a deeper exploration of your narrative.
  

• Debate as a Draw: Capitalize on humanity's inherent love for debate. Controversial content invites discussion, prompting shares and comments, which in turn amplifies your reach.

2️⃣ Listicle with a Negative Spin