Sell out in minutes
🚀 How Obvi sells out every product they launch
Howdy Readers 🥰
In this newsletter, you’ll find:
🚀 How Obvi’s Interactive Strategy Led to Four Sellouts
🛒 Gen Z’s Evolving Shopping Habits
📊 Social Media Shifts and Leading Brands on TikTok
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INTERACTIVE STRATEGIES
🚀 How Obvi’s Interactive Strategy Led to Four Sellouts
Insights from Ashvin Melwani
Obvi created a product that sold out 4 times by modernizing its customer engagement strategy. Here’s the 5-step formula they used to achieve this success:
📊 Gauge Interest
Obvi started by understanding their audience’s desires. They identified commonly requested flavors and product qualities. Customers frequently asked for coffee-flavored collagen products.
📝 Conduct Surveys
Next, they put out a survey asking customers to list their favorite coffee flavors. This helped them gather detailed preferences directly from their target audience.
🗂️ List Options
Obvi made the selection process fun by setting up a March Madness-style bracket. They listed all the suggested flavors and created a competitive, engaging way to determine the favorite.
🥊Host Flavor Battles
Founders hosted live sessions on their Facebook community page, where members could vote for their favorite flavors in head-to-head matchups. This interactive approach kept the audience engaged and excited.
🎉 Build Hype 🎉
By the time they reached the final flavor showdown, thousands had participated, and the hype was undeniable. Caramel Macchiato emerged as the winner, generating massive excitement.
🚀 Launch and Sellout
With the winning flavor decided, Obvi launched the product. It sold out immediately. They repeated this process three more times, each batch selling out quickly.
Why This Works:
Listening to the Audience: Obvi prioritized their audience’s preferences, ensuring they developed a product their customers genuinely wanted.
Inclusive Experience: By involving their community in every step of the process, they created a sense of ownership and excitement among their customers.
The result?
Obvi’s approach not only led to immediate sellouts but also fostered a loyal customer base eager to participate in future launches. This strategy proved that engaging the community and making them part of the journey can significantly boost sales and brand loyalty.
CONSUMER BEHAVIOUR
🛒 Gen Z’s Evolving Shopping Habits
Insights from Walmart and Retail Dive
Recent analyses from Walmart and Retail Dive shed light on the changing shopping behaviors of Gen Z, highlighting their reliance on e-commerce and social media for product discovery.
