SEO that Soars Quick
🚀 SEO that truly helps you sell and grow organically!
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All fun and games until the monthly review :)
In this newsletter you will find:
🚀 SEO that Soars Quick: The MESHKI Story
👀 Google Business showcases social media posts and is TikTok the new IG?
😬 Report Exposes Unintended Ad Placements on Low-Quality Sites
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SEO
🚀 SEO that Soars Quick: The MESHKI Story
Insights from AISEO
A 589% Increase in traffic in just 3 Months! Sounds impossible right? Well here’s how MESHKI, did it!Â
MESHKI: An Overview
Established in 2013 by fashion-forward architecture students, MESHKI has evolved into a globally recognized Australian fashion brand, celebrated for its stylish yet affordable attire and favored by celebrities and social media influencers, with worldwide shipping to 190 countries.
Growth Trajectory
Since launching online in 2014, MESHKI has seen its Australian domain draw 73% of its traffic, expanded into the US in 2020 with 88% of traffic from there and 9.6% from Canada, and notably, its UK domain recently surged, capturing 90% of its targeted market traffic, highlighting significant growth in just three months.
🪄 Strategies:Â
Leveraging ccTLDs: By adopting country-specific domains (.au, .us, .uk), MESHKI significantly improved its search engine visibility and relevance in targeted countries. This strategic move not only enhanced ranking in local search results but also allowed for content customization per region, contributing to better user experiences and higher comfort levels with purchasing from a local domain.
Optimizing for Branded Keywords: MESHKI faced the challenge of establishing domain authority for meshki.co.uk for brand-related searches. Initially, UK searches directed traffic to the US site. However, by June 2023, a focused effort on optimizing for branded keywords began showing results, with the UK domain climbing to the top for key brand searches and significantly increasing its share of total site traffic.