Small Optimizations, Big Gains
🚀 Tricks that Lead to a 50% Increase in Amazon Revenue: The Stur Drinks Story
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In this newsletter, you’ll find:
💧 Stur Drinks: Ad Campaign Structuring
📊 TikTok and Instagram's User Growth and Marketing Insights
📈 Google's New Strategies for Site Rankings and Data Collection
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STUR DRINKS
💧 Stur Drinks: Ad Campaign Structuring
Insights from Single Grain
Stur Drinks showcases how a family-owned store focused on healthy living can develop a devoted customer base and achieve significant sales growth.
Founded by Neel Premkumar, Stur Drinks creates naturally flavored water enhancers. Initially, Neel's goal was to encourage his wife to drink more water during her pregnancy with their twins. What started in his kitchen quickly became a hit product. Early on, he began selling his water enhancers on Amazon, witnessing actual product sales.
The Challenge: Optimizing Ad Campaigns for Higher ROI
Stur Drinks was managing a large part of its advertising and search campaigns in-house, spending hours on Amazon ads without seeing the desired return.
They sought to increase sales from their ads and achieve a better ACoS (Advertising Cost of Sales), aiming to focus more on product creation rather than customer acquisition technology.
The Strategy: Intelligent Ad Campaign Structuring and Targeting
They identified a lack of structure in campaigns during their audit. To address this, they created a cost-saving smart ad campaign focusing on both auto and manual structures.
Key strategies included: