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In this newsletter, you will find:
📲 SMS Marketing: 6 Ways to Reach Your Target Audience, Build Relationships with Customers, and Drive Sales
🔗 YouTube Shorts Gets a Helping Hand with New Linking Feature and Returning Viewers Report
🤖 New Strides in AI Innovation: Transforming Product Descriptions & Ecommerce Performance
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📲 SMS Marketing: 6 Ways to Reach Your Target Audience, Build Relationships with Customers, and Drive Sales
Nothing is completely original, as Austin Kleon suggests in "stealing like an artist." Look at what other companies do, figure out why it works, and adapt it for your audience. In this guide, you’ll witness practical SMS marketing ideas backed by real examples to spark your creativity.
📲 Tap into Your Existing Audience
Engage your email contacts and social followers by inviting them to become SMS subscribers. Craft a dedicated email campaign to gather text sign-ups, or seamlessly include a sign-up prompt in your emails. And on Social Media, incorporate a keyword into your bio.
🗣️Continue the Conversation Post-Purchase or Event
Nurturing customer relationships and proactively addressing concerns is as simple as a personalized check-in.
Imagine receiving a text from Uber after your ride with an on-text survey that you just have to reply to improve your next ride.
This could help you directly improve the service, such as the quality of the drivers, the cleanliness of the cars, and the convenience of the app.
Now imagine you doing the same for your brand. Could work wonders, especially considering 51% of customers reply to an SMS within the first couple of minutes.
👉Tell them exactly what to do next!
Direct your contacts with clear instructions: click a link, use a discount code, or reply. CTAs in messages drive immediate action. Use 1 CTA per campaign to stay focused and avoid overwhelming your contacts.
💬Influencer SMS
Partner with other brands and influencers to promote your texting list. It’s an effective way to expand your reach and attract new subscribers that may be interested in your products and services.
When you back your message copy with an influencer showing their top product pick, or even just their happy face! the chances of conversion are pretty high. This is where you can use, SARAL–The #1 Brand-Creator connection tool that delivers insane profits by seamlessly connecting you with creators, and assisting Influencer campaigns. Unlock your 14-day complimentary trial with personalized onboarding!
📊Conduct Polls to Innovate New Product and Service Concepts
Engage seamlessly by gathering customer feedback with text polls and surveys, no additional downloads or logins are needed. Encourage them to share insights on your offerings by simply responding to your message.
For example, here’s how Postino WineCafé uses SMS polls to get customer feedback on new menu items. When Postino WineCafé adds a new menu item, they send out an SMS poll to their customers asking them to vote for their favorite. The dish with the most votes gets a permanent spot on the menu. Here is an example of an SMS poll that Postino might send: