I do a lot of email marketing, so I make my fair share of mistakes. One thing we've noticed with mistakes is that those emails get amazing engagement! We've joked about sending without subject lines just to get attention (and I've seen a b2b firm do that, though they owned up to it in the first line). What we've wondered is: is there a tempo that you can use this kind of gimmick that drives engagement, but doesn't cause you to lose credibility or appear incompetent? I'd love your thoughts on that.
I do a lot of email marketing, so I make my fair share of mistakes. One thing we've noticed with mistakes is that those emails get amazing engagement! We've joked about sending without subject lines just to get attention (and I've seen a b2b firm do that, though they owned up to it in the first line). What we've wondered is: is there a tempo that you can use this kind of gimmick that drives engagement, but doesn't cause you to lose credibility or appear incompetent? I'd love your thoughts on that.