The "Super" Hack to Lower CACs
🚀 How SkyBet Managed to get Penny CACs in a Sky High Industry
Howdy Readers 🥰
Less work for me
In this Newsletter You will find:
🤩 SkyBet's Marketing Genius: Acquiring Customers for Pennies
🚀 LinkedIn Elevates B2B Video Marketing with CTV and Live Event Ads
💪 Perplexity AI's Rise: A New Frontier for SEO and E-commerce
TOGETHER WITH MARKETING SCROLL
How the best marketers handle surprise meetings without breaking a sweat
Has this ever happened to you?
You've just walked into the office, and bam—your boss wants a marketing meeting with you in three minutes.
At first you're freaking out…
But then you remember you've got Marketing Scroll.
So you whip out your phone and catch up on the 60-word news nuggets that make you look like you've got it all together for the meeting. Whew.
Never walk into a meeting unprepared again.
CUSTOMER ACQUISITION
🤩 SkyBet's Marketing Genius: Acquiring Customers for Pennies
Insights from Marketing Examples
While the betting industry juggles hefty customer acquisition costs, averaging around £200, SkyBet breaks the mold, securing new bettors at a mere £2.60. How did they pull off such an economical feat amidst a sea of identical offers? Enter their game-changing strategy: the “Super 6” challenge.
Forget the generic "Bet £10, get £20 free bet" — SkyBet's Super 6 has reshaped customer engagement.
The challenge?
Predict six scores accurately and bag a million-pound jackpot. The catch? It's free, demands just a SkyBet account, and promises a tantalizingly low entry barrier.
Here's why Super 6 outranks the rest:
Minimal Effort: Signing up is free and fast, taking barely 20 seconds.
Lifestyle Integration: It aligns perfectly with fans' routines, enhancing the football-watching experience.
Social Engagement: It's a shared activity among friends, strengthening community bonds.
Enticing Prize: The million-pound prize sparks conversations and dreams.
Accessibility: The challenge appears straightforward, encouragi