Tap into Digital Word Of Mouth
🚀Soaring the Chipotle way with Word of Mouth Commerce coupled with the power of Influencer Collaboration.
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Especially after being told it wouldn’t work!
In this newsletter, you’ll find:
🚀 Soar with Word-of-Mouth Commerce: Chipotle's TikTok Strategy
👀 Google Chrome's IP Masking to Reshape Search Advertising
📊 Exploring Opportunity Score in Meta Ads Manager
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INFLUENCER MARKETING
🚀 Soar with Word-of-Mouth Commerce: Chipotle's TikTok Strategy
Traditional advertising is increasingly being replaced by more personal and impactful word-of-mouth promotion, especially through platforms like TikTok where creators rapidly influence trends and consumer behavior.
Case Study: Chipotle's TikTok-Driven Viral Campaign
Chipotle successfully leveraged TikTok for a viral marketing campaign that significantly boosted its brand visibility and sales. The campaign kicked off with a positive review from TikTok influencer Alexis Frost about Chipotle’s steak quesadilla, followed by another influencer, Keith Lee, who popularized a unique DIY vinaigrette that went viral.
Capitalizing on this trend, Chipotle introduced a "Fajita Quesadilla Hack" or "Keithadilla," turning these viral sensations into a digital-only menu item and even launching themed restaurants, ChipotLEE and ChipotLEX, to further engage the community.
Here’s what worked:
Social Listening:
Actively monitor social media for emerging trends or positive mentions of your products.
Rapidly responding to consumer trends can enhance the impact of word-of-mouth, as seen with Chipotle’s timely introduction of new menu items.