Testing Angles vs Offers
đ„The Hidden Lever That Multiplies Your Ad Efficiency, TikTok Reveals ROI Insights for Ad Campaigns and more!
Howdy Readers đ„°Â
In this newsletter, youâll find:
đ„ Testing Angles vs. Offers: The Hidden Lever That Multiplies Your Ad Efficiency
đ TikTok Reveals ROI Insights for Ad Campaigns
đ Ad of the Day
If youâre new to ScaleUP then a hearty welcome to you, youâve reached the right place along with 50k+ CEOs, CMOS, and marketers. Letâs get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Insense
Find your perfect niche influencers within 48 hours
Fact: Nailin' that creator-brand alignment is the secret to high-performing UGC and influencer partnerships
Problem: Manually sifting through thousands of creators to find the perfect match is a time-consuming nightmare.
Solution: Insense.
You need Insenseâs carefully vetted marketplace of 60,000+ UGC creators and micro-influencers from 20+ countries across the USA, Canada, APAC, and Latin America.
Dermatologists for your skincare brand? Theyâve got it! Watch collectors? LGBTQ+ creators? Theyâve got it!
2,000+ e-com, DTC, and Amazon brands are using Insense to find their perfect niche creators and run diverse collaborations from product seeding and gifting to TikTok Shop and affiliate campaigns, and whitelisted ads.
Quip - received an 85% influencer activation rate (32/37 influencers posted)
Any Age Activewear - quickly matched with mature female creators aged 50+ which boosted AOV by 20%
Try Insense yourself!
Book a discovery call by March 7 and get a $200 bonus for your first campaign.
đ„ Testing Angles vs. Offers: The Hidden Lever That Multiplies Your Ad Efficiency
When ads arenât converting, the default reaction is often: âLetâs offer a bigger discount!â But hereâs the kickerâitâs not always the offer thatâs broken. Itâs the angle. In fact, brands that obsess over promotions often miss the bigger opportunity: reframing how the product is perceived rather than whatâs being offered.
Whatâs the Difference? Offer vs. Angle
Offer: The tangible dealâprice, discount, bonus items.
Angle: The story or perspective that frames the productâs value.
Letâs say you sell noise-canceling earplugs.
Offer angle: â20% off today!â
Angle angle: âReclaim your peace during chaotic commutes.â
Which one hooks deeper? Offers speak to wallets. Angles speak to emotions. And emotions, not logic, drive most buying decisions.
Why Angles Outperform Offers (Especially Long-Term)
Hereâs where it gets mind-blowing: Testing angles can create multiple winning ads from the same product without changing the price or product features. Different angles resonate with different audiences:
Pain avoidance: âBlock out distractions and boost focus.â
Aspirational: âExperience tranquility anywhere, anytime.â
Identity-driven: âFor those who value their personal space.â
Loop Earplugs didnât triple sales by handing out massive discounts. They scaled by experimenting with thousands of creative anglesâtapping into nostalgia for Gen Z, using colloquialisms that made Millennials smile, and addressing the daily struggles of overstimulated professionals. Offers may spike revenue temporarily, but angles build brand affinity and conversions.
How to Find Winning Angles That Print Money
Interview real customers: Ask why they bought, not just what they bought. Look for emotional triggers and unexpected benefits.
Test contradictory angles: âBoost productivityâ vs. âEnjoy doing nothing in peace.â Sometimes the opposite angle outperforms your best guess.
Use data to fuel creativity: High cart abandonment on weekdays? Angle the ad: âMidweek madness? Escape the noise.â
Steal from non-competitors: Fashion brands use identity-driven anglesâwhy canât your supplement brand do the same?
Final Takeaway
Offers can get you a sale. Angles can scale your brand. The most profitable brands arenât the ones handing out the biggest discountsâtheyâre the ones telling the most compelling stories. Next time youâre tempted to slash prices, pause. Reframe the narrative instead. The right angle isnât just a creative choiceâitâs your secret weapon for exponential growth.
đ TikTok Reveals ROI Insights for Ad Campaigns
Insights from Issuu
TikTok's latest study with Dentsu analyzes the short- and long-term ROI of ad campaigns, revealing how brands can optimize media spend for lasting sales impact.
The Breakdown:
TikTok Tops Short-Term ROI Charts - TikTok delivers an average short-term ROI of 11.8, ranking as the most effective platform for immediate sales impact. In fact, 75% of advertisers in the study saw the highest ROI from TikTok ads compared to other media channels.
Long-Term Benefits with Consistent Investment - Brands that maintained ongoing campaigns saw sales effects lasting 3-4 weeks post-exposure. Consistent TikTok presence improved brand recall, with seven out of 15 brands achieving significant long-term ROI.
Strong Overall ROI Across Campaign Durations - TikTokâs total ROI stands at 16.3, surpassing channels like Radio (15.5) and Paid Social (14.5), emphasizing both short- and long-term effectiveness.
With TikTokâs proven short-term effectiveness and potential for lasting brand lift, brands should consider blending quick-hit campaigns with always-on strategies. This balanced approach ensures immediate conversions while cultivating long-term customer loyalty.
đ Ad of the Day
What Works:
The ad uses precise callouts with direct labels, making it easy for viewers to quickly understand the productâs key features. Highlighting specifics like "Anti-Drift Thumbsticks" and "Customizable Rear Paddles" directly appeals to gamers seeking performance improvements.
The sleek design, combined with essential features like wired USB-C connectivity and audio controls, showcases both style and practical gaming needs.
What Could Be Better:
While the ad is feature-focused, it lacks a clear emotional hook or benefit-oriented messaging. Including phrases like âGain a competitive edgeâ or âEnhance your gameplay experienceâ could connect features with end-user benefits. Additionally, showing a gamer in action would provide context and help consumers envision usage.
Broader Insights:
Features like anti-drift thumbsticks and customizable paddles cater to competitive gamers who value performance, reflecting a deep understanding of the gaming communityâs needs.
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
We are concerned about everything DTC and its winning strategies. If you liked what you read, why not join the 50k+ marketers from 13k+ DTC brands who have already subscribed? Just follow this.
At ScaleUP, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. If you'd like to stay in touch, be sure to follow us EVERYWHEREđ„°
Thanks for your support :) We'll be back again with more such content đ„ł