Tests that sell the best
🚀 Five Quick No code tests to boost your revenue
Howdy Readers 🥰
In this newsletter, you’ll find:
🚀 5 Quick No-Code Tests to Boost Your Revenue Today
📊 YouTube’s New CTV Ad Strategies and Interactive Ad Evolution
🔍 Strategic Use of Broad Match Keywords in Google Ads
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NO CODE TESTS
🚀 5 Quick No-Code Tests to Boost Your Revenue Today
Insights from Dylan Ander
If you’re looking to make a significant impact on your revenue, these no-code split tests are a must-try. Here are five essential tests you can implement immediately:
1. Optimize Your Headlines
Start by gathering feedback from your customers over the past 180 days. Ask them why they chose your brand over competitors. This simple survey can be done in 15 minutes and provides invaluable insights. Use the top four reasons they provide to run a 4-way split test with your headlines. Aligning your messaging with what truly resonates can drastically improve conversion rates.
2. Rearrange Product Tiles
Your product tiles are key to driving sales. Analyze their performance and rearrange them based on Revenue Per Session (RPS). Place the top performers in the most visible positions. This quick adjustment can lead to significant profit increases by guiding customers toward the products most likely to convert.
3. Improve Hero Image Effectiveness
Your Hero Image is crucial for engagement. To optimize:
Make sure your product takes up about 60% of the Hero Image.
Keep the Hero Image size within 70% of the viewport above the fold, especially on mobile (400-450 pixels).
Include a human element to make the image more relatable. These tweaks can significantly boost user interaction and conversions.
4. Fine-Tune the Buy Box
The Buy Box is where conversions happen, so it needs to be perfect:
Ensure the “Add to Cart” button is visible above the fold.
Display the Product Price clearly at around 18px.
Test different offers: consider bundles or multi-unit discounts for low AOV products, and free items for high AOV products. Simplifying the buying process and making the offer more appealing can drive immediate revenue growth.
5. Refine Your Navigation
Your site’s navigation plays a critical role in helping customers find what they need. Evaluate your menu items based on their revenue impact. Promote high-performing sub-menu items to the main menu and remove the ones that underperform. Pay particular attention to mobile navigation, as it often has a bigger impact than desktop. These small changes can make it easier for customers to shop and increase your overall sales.
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