Your TikTok on a Flop?

🚀 Why your Tiktoks are failing and how they can be a hit again!

Howdy Readers🥰 

I AM the marketing department

In this newsletter, you will find:

🧐 Is Your TikTok on a Flop?

👉 Microsoft Advertising's AI Leap With Baidu Global Partnership

📣 Google's Mystery Crawler and GA4 Integration with Salesforce Marketing Cloud

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TIKTOK

🧐 Is Your TikTok on a Flop?

Effectively communicating your message in the TikTok crowd can be tricky. While the platform offers immense potential for brand visibility and customer engagement, many advertisers need to catch up to expectations. Here are a few big mistakes most brands make with their TikTok advertising

1. Misinterpreting the Adage 'Don't Make Ads Look Like Ads'

A popular advice in social media marketing is to make ads blend seamlessly with regular content. However, this strategy can backfire on TikTok if taken too literally.

• Audience Expectations: TikTok users typically aren't looking for ads, but that doesn't mean they won't respond to them.

• Balancing Act: The key is to combine entertainment with essential marketing elements that prompt user action and sales.

Remember, being subtle doesn't mean being invisible. Your ads should still stand out as engaging and persuasive.

2. Over-Targeting in Ads Manager

Since the iOS 14 update, ad targeting on TikTok has become less straightforward, affecting the efficacy of highly targeted campaigns.

• Broad Targeting Strategy: Employ broad targeting and let TikTok's algorithm optimize the reach.