Turn doubts into purchases
🚀Nail those mid-funnel thinkers into loyal customers
Howdy Readers 🥰
In this newsletter, you’ll find:
💰Nail Mid-Funnel Conversions
🛍️ Understanding Gen Z Shopping Habits: Blending Digital and Physical
📹 The DESCRIBE Framework: YouTube Descriptions for Maximum Engagement
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MID FUNNEL
💰Nail Mid-Funnel Conversions
When running an eCommerce store, different customers sit at various stages of the buying funnel. Today, we’re zooming in on the mid-funnel customers—those evaluating options and hesitating on the verge of making a purchase. These customers are interested but need the right nudge to convert. Here’s how to nudge them:
1️⃣ Exit-Intent Popups as Conversion Boosters
Exit-intent popups are your last chance to capture a customer before they leave. Instead of just throwing any offer their way, you can optimize these popups to directly address the reasons for cart abandonment.
Optimize your exit-intent popups by:
Addressing objections: If customers hesitate due to shipping costs or product doubts, tackle these directly in the popup.
Creating urgency: Offer limited-time deals or discounts to spark immediate action.
Building trust: Add reviews, satisfaction guarantees, or security badges to reinforce credibility.
Providing alternative options: Offer a “save for later” option or a chance to subscribe to your newsletter.
Segmenting audiences: Tailor your popups for different segments, like new visitors vs. returning customers.
2️⃣ Leverage Reviews and UGC for Credibility
User-generated content (UGC) and reviews are powerful tools for converting mid-funnel customers. Instead of simply having reviews on your website, focus on showcasing them effectively to instill trust.
Maximize the impact of reviews and UGC by:
Featuring them prominently: Place them on key pages like product listings and landing pages.
Extending their reach: Incorporate UGC into email marketing and social media campaigns.
Creating dedicated sections: Have a specific area on your website where visitors can browse reviews.
Filtering options: Help users find relevant reviews quickly with advanced filters.
Highlighting verified buyers: Showcase verified reviews to further build credibility.
Spotlight impressive reviews: Display the most helpful or standout reviews for added influence.
💡 Pro Tip: Coming to credibility, Scaling your Amazon listings by leveraging affiliates from platforms like Levanta to get your products featured on CNN, Forbes, and other major publications, can drive higher-quality traffic and trust and push them further down the funnel.
3️⃣ Create Simple Yet Engaging Video Content
Video is a highly engaging way to demonstrate product features, clarify value, and enhance the shopping experience. Simple, effective videos can be powerful conversion tools.
Create effective videos by:
Focusing on key product features: Keep it short—around 1-2 minutes—highlighting the main benefits.
Keeping it concise