Turn Emotions to sales

🚀 Unlock Creative Brilliance with Emotional Intelligence

Howdy Readers 🥰 

In this newsletter, you’ll find:

🎨 Mastering Creative Strategy: Elevate Your Craft with Emotional Intelligence

🌟 Shopify's Summer ’24 Edition: Transforming Commerce with Over 150 Updates

📊 TikTok and Google Maps: Unveiling New Ad Features

TOGETHER WITH PLANABLE

EMOTIONAL INTELLIGENCE

🎨 Mastering Creative Strategy: Elevate Your Craft with Emotional Intelligence
^{Insights from Deividas Tokaris}

To excel as a creative strategist, understanding human psychology and behavior is paramount. Let's delve into three advanced topics that will enhance your creative prowess and deliver impactful results.

🧠 Neuro-Linguistic Programming (NLP)

NLP is a sophisticated approach to understanding and influencing human behavior through language and communication patterns.

Advanced Strategies:

1. Precision Language: Use precise, evocative language that taps into your audience's subconscious desires and fears.
   

   • Example: Nike's "Just Do It" campaign uses concise, powerful language that inspires action and confidence.
     

2. Pattern Interruption: Introduce unexpected elements to break automatic response patterns and capture attention.
   

   • Example: Old Spice’s humorous and surreal ads disrupt traditional fragrance commercials, capturing immediate attention.
     

3. Sensory-Rich Content: Integrate multisensory cues to create immersive experiences that resonate deeply.
   

   • Example: Apple’s product launch events use vivid visuals, crisp sound, and tactile demonstrations to create a full sensory experience.

💼 Sales Psychology

Insights into consumer behavior can transform your creative approach, making it more persuasive.

Advanced Strategies:

1. Emotional Resonance: Craft narratives that evoke strong emotional responses, creating a personal connection.
   

   • Example: Dove's "Real Beauty" campaign emotionally resonates by celebrating diverse body types and redefining beauty standards.
     

2. Cognitive Dissonance: Subtly challenge beliefs and offer your product as the solution to resolve the conflict.
   

   • Example: Patagonia’s "Don't Buy This Jacket" ad encourages responsible consumption, challenging the norm and reinforcing its commitment to sustainability.
     

3. Sophisticated Social Proof: Leverage high-quality UGC and influential endorsements to build credibility and trust.
   

   • Example: Wonderskin uses UGC from real customers and influencers to showcase authentic product experiences and build trust, they were able to increase ROAS by 46% using Insense, book a demo call now, and get a $200 bonus for your first campaign.

🧩 Creative Thinking Models

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