Turn Product Excellence Into Organic Buzz

🚀 Focus on this one thing to become the focus of your market

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PRODUCT EXCELLENCE

🚀 Turn Product Excellence Into Organic Buzz
_{Insights from Caleb Ulffers}

Many brands struggle to get their products noticed and create organic buzz. They often rely heavily on paid advertising, which can be expensive and yield diminishing returns.

The Solution: Product Excellence

Haven Athletic’s strategy focuses on creating an outstanding product that athletes love and organically endorse.

Case Study:

This week, professional CrossFit athlete Chris Harris (233k followers) collaborated with Red Bull USA (1.6M followers) while sporting a Haven Athletic bag. Just the day before, the Haven bag was featured on the homepage of Kane Footwear’s site, thanks to another athlete, Eric Hinman.

Why It Works:

The reason these influencers are wearing Haven’s products is simple: they work, and they love them. Haven doesn’t pay them to wear their products; they choose to because Haven offers the best. They reinvented an old, boring product and replaced it with something thoughtful, intentional, and well-designed specifically for athletes.

Results:

Everything Haven does starts with an incredible product. The basis for impressive margins, mentions, partnerships, and collaborations all comes from having an outstanding product. These organic endorsements happen weekly, resulting in millions of impressions for free. This strategy is one of the key factors that keeps Haven’s Marketing Efficiency Ratio (MER) over 5x and ensures profitable customer acquisition in a challenging business landscape.

Key Highlights:

• Highlighted on the Milwaukee Bucks Instagram

• Partnerships with billion-dollar companies