Turn Shortages into Sales
🚀Sell Out-of-stock products to increase sales rather than losing them.
Howdy Readers 🥰
In this newsletter you’ll find:
🚀 Why Running Ads for Out-of-Stock Products Can Boost Your Business
🚀 Google Enhances Merchant Center and App Campaign Targeting
🌞 Maximizing Meta Conversions During Summer Sales
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ADS
🚀 Why Running Ads for Out-of-Stock Products Can Boost Your Business
Insights from Brennan Tobin
Running ads for out-of-stock products may sound counterintuitive, but it’s a proven strategy that can benefit your business. Here’s why:
The Strategy
When a product goes out of stock, instead of stopping the sales, communicate to customers that you are “experiencing longer shipping times due to high demand.” This approach can yield surprising results:
Minimal Impact on Conversion Rates: The decrease in conversion rates and canceled orders is often negligible.
No Drop in Repeat Purchases: Customers are likely to remain loyal even with slightly longer wait times.
Why It Works
Maintain Revenue Streams: Stopping ads for out-of-stock products results in lost revenue. Keeping the ads running ensures continuous sales.
Ad Performance: Turning ads back on after a product restocks can lead to poorer performance due to learning resets. Maintaining ad momentum prevents this issue.
Customer Satisfaction: Customers often prefer to wait